NHL Stenden

Beyond Better Business – Disruption & Transition with Purpose

The times are changing. Sustainability, Shared Value and the Social Enterprise will put sustainability issues central and provide an important role for businesses of the 21st century. Sustainability is therefore the main opportunity to develop thriving businesses in the so-called “Purpose Economy”.

receptie medewerkers student informatie


  • Semester: Spring
  • Location: Leeuwarden
  • Amount of ECTS: 15
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The new DNA of businesses is to address the triple bottom-line (People, Planet, Prosperity) instead of a single bottom-line of maximizing profit. In this minor current paradigms are challenged and students are encouraged to be “Unreasonable People”, which embody tenacity, commitment, and “against all odds” approach. The end goal is to envision innovative, scalable and sustainable business models that are “Beyond Better”.

In this minor you will get plenty of opportunity to discover your own vision on sustainable and responsible business (a.k.a. social enterprises, public benefit corporations) with learning activities such as project work, guest lectures, case-based learning and student-led seminars. Students get the opportunity to develop businesses ideas that tackle real-life social problems from a design thinking perspective.

Discover the following subjects shared in our playground:

  • Business Development and Innovation

  • Entrepreneurship/Intrapreneurship

  • Transition Management

  • Business Ethics

  • Corporate Social Responsibility

  • Personal Leadership

  • Sociology

  • Critical Thinking

  • Marketing & Storytelling

  • Collaboration & Network Economy

  • Creative Thinking

  • Financial Models & Evolutionary Economics

  • And many more contemporary topics and highlights through Student-Led Seminar! 

  • Location: Leeuwarden
  • Semester: Spring
  • Credits: 15 ECTS
  • Methods: (guest) Lectures and workshops, - Student-Led Seminars,- Case-Based Learning, Project based learning with the application of Design Based Thinking, Consultation sessions for team-chosen challenges, field trips


  • Team project work on a business prototype with the application of Design Thinking
  • Individual portfolio consisting of:
  • Sustainability Literacy Test (IABA is Stenden focal contact for Sulitest)
  • Message from the future
  • Personal footprints
  • Learning diary
  • Team presentation of various related topics in the weekly Student-Led Seminars
  • Individual performance during CBL