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Content & Media Strategy (Master)
- Full-time
Course duration
1 year
Starts in
September
Location
Leeuwarden
Diploma
Master of Arts
Create content and media strategies that help organisations engage with their internal and external stakeholders and create meaningful communication. By integrating your knowledge from different scientific disciplines and areas of research you learn to make informed strategic choices so that your content and media strategies truly help organisations achieve their communication goals.
- Join the only master's programme in the Netherlands with a focus on content and media strategies
- Obtain your master's in just one year
- Increase your career opportunities as a content and media strategist
- Work for and with the industry on research projects through the professorship Transformational Media
- Combine academic and applied research on a programme developed in close collaboration with the industry
- Draw on the extensive experience of a motivated core team of lecturers
NHL Stenden offers first-year international students a housing guarantee through its accommodation partners. Check out our housing page for more information.
Overview
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Accreditation
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Application deadlines
What a master's in Content & Media Strategy offers
Developments in digital media and the ensuing changes in consumer behaviour mean organisations need to engage in a dialogue with their internal and external stakeholders. Traditional theories and applications of communication no longer suffice, and so organisations are focusing strongly on the creation and distribution of media content in achieving their goals.
This has led to an increasing need for professionals with a background in media management and communication at master’s level who can develop and convey insights into the area of content and media strategies. Content and media strategists are analytical professionals who contribute to organisational goals by strategically using media content and in that way support decisions at corporate and campaign levels.
Who is it for?
The course has been developed for inquisitive students with a related bachelor’s degree who want to continue studying by pursuing a master’s degree. It was designed for students from:
- Bachelor programmes in related domains of Management, Media, Marketing, Communication and Business Studies
- Other bachelor degrees (or equivalents) who want to broaden and deepen their knowledge in the field of content strategy and marketing
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Is this the degree for you?
If you're confident this degree is the one for you, then why not apply online straightaway? Or pick one of the other options to help you take the next step.
More information about this course
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