International Hospitality and Service Management (Master) course overview

• Principles of Hospitality and Service Management
• Research 1

Principles of Hospitality and Service Management

This module is designed to enhance your knowledge and understanding of hospitableness, service quality, customer satisfaction and other principles relevant to the hospitality industry and the broader service industry.

Research 1

This module prepares you to write your thesis by exploring how to define a contemporary hospitality/service management research topic.

• Service Performance Improvement
• Sustainable Value Creation in the Hospitality Industry
• Research 2: Research Proposal

Service Performance Improvements

This module aims to provide a broad introduction to the topic of performance, operations analysis and performance measurement. The leading theme is the analysis of operations. In their operations, service businesses create value for their customers.

Sustainable Value Creation in the Hospitality Industry

This module emphasises the important aspects of sustainable development, the intrinsic contribution of corporate social responsibility, the key role of ethics and the imperative use of stakeholder analysis in the management of hospitality organisations in the transition towards sustainability.

Research 2

You will learn how to write a well-balanced and detailed research proposal.

• Strategic Human Resource Management
• Strategic Financial Decision Making
• Master Thesis

Strategic Human Resource Management

This module seeks to challenge the notions of Strategic Human Resource Management in the global hospitality and service industry. Strategic Human Resource Management plans and their implementation will be examined within the context of the challenges posed to the industry.

Strategic Financial Decision Making

The module Financial Decision Making presents the key principles of finance necessary to understand and implement the finance function in an organisation and carry out the financial analysis that justifies the decision-making process.

• Electives
• Master Thesis

In this phase you choose an elective module. You can choose from Managing Events Organisations, Entrepreneurship & Innovation and AIHR Projects (Research). In addition, you write a master's thesis based on your research. If you want to gain extra practical experience, you can do so after completing this module in our Notiz Hotel.

In module 4 you can choose between five exciting electives:

In this module you can choose between five exciting electives:

1. Entrepreneurship & Innovation

This elective focuses on entrepreneurship, innovative concepts and business perspectives. This module is an accelerated research-based programme. It is designed to provide you with the opportunity to gain the skills, framework, and learning experiences necessary to create business opportunities in service-orientated organisations, or new companies. You do this by developing entrepreneurial and innovative solutions.

2. Managing Events Organisations

In this elective, you will learn what it takes to manage an event’s organisation. You will also learn how to create competitive advantages that lead to success.

3. AIHR Projects

This module focuses on a research project related to the research programmes at AIHR, the research unit of the Hotel Management School.

4. Elective DBE projects

In this elective, you work on a project for a service organisation, conducting research that will contribute to solving an issue currently faced by the client company

5. Elective Capita Selecta Service Management

This module aims at developing further specialized knowledge in an area of service management. A combination of readings and discussions contribute to further understanding and create the potential for more critical reflection of issues faced in a particular segment of service or hospitality