AD Leisure and Events Management

Ad Leisure Management, Associate’s Degree, Full-time

Are you a born organiser, do you like working with people and do you have a flexible attitude? If you enjoy your current job in the leisure industry but are looking towards the next step in your career, the Associate degree in Leisure Management is the perfect programme for you.

  • Your study programme is unique: it's the only Associate Degree Leisure Management course in the Netherlands.
  • After only two years of studying you can take up a position in the leisure industry.
  • You can go on to study for your Leisure Management bachelor's degree.



  • Associate degree

Study start

  • February
  • September


  • Leeuwarden


  • English

Standard duration

2 Years


  • EU students€ 2060,-
  • NON-EU students€ 7975,-
View all costs

Application deadlines

EU students: 15 August 
non-EU students: 31 May


As a graduate of the Associate Degree programme in Leisure Management, you will be eligible to work as an assistant manager or coordinator at an event management company, theme park or amusement park, sports organisation, the government or a museum.

Careers open to graduates include:

  • Assistant Events Manager
  • Assistant Programme Manager
  • Assistant Project Manager
  • Marketing and Communications Officer
Academic Requirements

To be admitted to one of the bachelor programs you have to meet certain admission requirements. NHL Stenden University of Applied Sciences recognises the following general international qualifications: 

  • International Baccalaureate (IB) Diploma or European Baccalaureate Diploma
  • High School diploma from an accredited institution
  • Four GCSE/GCE ‘O’ level passes (final grade A, B or C) and two ‘AS’ level passes. These six passes combined must all be in different subjects.
  • Associate, Bachelor or Master Degree

Furthermore, some of our Bachelor programs demand additional entry requirements. These can be found in the list of admissible diplomas. If your diploma is not mentioned in this list, please contact our Information and Registration Centre.


If you are aged 21 or older and would like to enrol, but do not currently meet the admission requirements, you are invited to register for the entrance examination.

For the 21+ test, you are required to pay €95.00 and this will be processed during your registration.

For more information contact iStudy at

All non-EER applicants are required to submit an English proficiency test with their application. Exceptions are made for students, who have had their preparatory education in a country where English is the official working and educational language. The language requirements for EER students are the same as for Dutch students. If your diploma is mentioned in this list the additional English language test is not required.

NHL Stenden University of Applied Sciences accepts three kinds of official language tests: IELTS, TOEFL and the Cambridge Certificate of Proficiency in English.

  • Academic IELTS 6.0 (with a minimum of 5.0 for each skill).
  • TOEFL 550 (paper based), 213 (computer-based) and 80 (internet based). Original test results must be sent directly from the Educational Testing Service to Stenden. The TOEFL institution code for NHL Stenden is 9215.
  • Cambridge ESOL score FCE-C (169, or higher).

    View the comparison between the different scores.

Please note: If you do not have the appropriate level, it’s possible to enrol in our English Preparatory Language Course.

About the course

The Leisure Management is a true management course that mainly focuses on organising ongoing adventures and events. You learn that leisure activities are more than simply fun and entertainment. You also lay a sound foundation in the fields of marketing, business economics, new media, project management, corporate social responsibility and communication. Current industry trends such as healthy-ageing and well-being in general also play an important role.

First year

Introduction to the leisure industry

As a first-year student, you will discover some of the trends and developments that have shaped – and continue to shape – the leisure economy. In addition to exploring leisure management, marketing and product development, The Young Entrepreneur project plays a central role. In a group of students you will start your own business and participate in a three day field trip to an important player in the Leisure industry.

More in-depth study

In the second year you will look at the leisure industry from a tactical management perspective and learn about all aspects involved in event organisation You will be tasked with organising an event or project for a client in your future field and will enrich your student experience by taking a fieldtrip to Disneyland Paris. In addition, you will explore the intricacies of project management, imagineering, concept development and research You will round off with a research project focusing on the leisure sector including topics such as sustainability, the future of leisure and innovation. During this research project you will learn relevant techniques and tools such as social media, scenario planning and creative thinking and how to apply these. At the end of the year you will have to present the results of this research.


Practical learning

International Opportunities

Education concept

Design Based Education

All NHL Stenden programmes are working towards a system of Design Based Education (DBE), which puts co-creation with professionals in the field front and centre. You will be working in small teams of students, teachers, researchers, and industry professionals.