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Marketing Management

Course duration
4 years
Starts in
September
Location
Leeuwarden
Diploma
Bachelor of Science

With our Marketing Management degree you get to explore the dynamic field of digital marketing. You develop your understanding of markets and consumers to become part of a new generation of digital marketers with an international mindset. 

  • Explore the latest digital marketing trends and developments 
  • Discover the intricacies of consumer behaviour and how to adapt your strategies as needed 
  • Learn to work in campaign and project teams 
  • Work on challenges set by industry to provide solutions to current issues 
  • Gain practical work experience with a paid internship 
  • Gain international experience with a period of study and an internship abroad
  • Top 5 programme of its kind according to Keuzegids Hbo 2024 (location Emmen)
  • NHL Stenden offers first-year international students a housing guarantee through its accommodation partners. Check out our housing page for more information.  

     
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Overview of Marketing Management

Diploma
Bachelor of Science
Starts in
September
Location
Leeuwarden
Language
English
Course duration
4 years
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Accreditation
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Application deadlines
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Kosten
Tuition fees

What Marketing Management offers

The Digital Revolution has had a massive impact on the world we live in. Consumers are flooded with information all day long and are becoming increasingly critical in their demands and expectations. How do you persuade consumers to invest their time and money in your product? How do you make potential customers aware of your products and concepts?  

This Marketing Management degree brings together the latest trends and developments in online and offline marketing. The programme focuses on innovation, the world of the future, and how people work in modern-day marketing departments. You’ll develop your skills in listening closely to your customers and collecting and analysing the correct data and information. You’ll explore the different channels and forms of communication for reaching and connecting with your target audience and then create a strategy that builds the brand and strengthens customer loyalty. 

Marketing Management in practice   

You work on assignments from real companies in each year of the course, collaborating in small groups and drawing on the skills and experience of lecturers and professionals in marketing management. You could be, for instance, conducting international market research or developing marketing and communication strategies. This method of working (Design-Based Education) means you learn to draw on feedback to adapt your ideas and become more flexible, while also developing your teamwork and leadership skills. It means you get hands-on experience of what it’s like to research and understand a company’s business, its brands and its consumers and develop strategies to strengthen communications.  

Gain international experience  

Studying Marketing Management at NHL Stenden means spending part of your degree studying abroad. Our participation in RUN-EU means you can join Short Advanced Programmes and carry out projects with partner institutions in Europe. You can also go to one of the NHL Stenden’s Grand Tour locations in South Africa, Bali or Thailand. Or you can go on an exchange to a partner institution and delve into a totally new way of studying. With over 100 different minors on offer through NHL Stenden and held at locations all over the world, you're sure to find the perfect specialisation, whether it’s Entrepreneurship in the Netherlands or Integrated Digital Marketing in Thailand. 

You can also do your final-year internship abroad drawing from the experience you have gained during your studies. You could work for media companies such as Australian Superyachts, Douwe Egberts, Holland Trading Group or Excellent Uitzendbureau on Curaçao. And if you’ve already turned your dream for your own business into a reality, you could consider doing your internship in your own start-up. 

The #6 reasons to study at NHL Stenden

Have you seen our #6 reasons why you should most definitely, without a doubt, come study at NHL Stenden? Read about how our students and alumni not only value NHL Stenden’s top quality education and the amazing global network, but also feel that what they learn is really relevant thanks to our educational concept and the work opportunities we offer – and they get to enjoy a great, affordable student life while they’re at it.

 
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Virtual Tour Emmen

Experience our campus in Emmen, check out our virtual tour.

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Sabina Carlasuc
“I immediately felt a connection; like I was already part of this community”
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Sabina Carlasuc
Sabina Carlasuc
Marketing Management student

Is this the degree for you?

If you're confident this degree is the one for you, then why not apply online straightaway? Or pick one of the other options to help you take the next step.