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Event Management 1 (South Africa)

How to organise events and conferences

Would you like to work as a manager of festivals, conferences, seminars, exhibitions, or other events? Then it is important for you to have an understanding of marketing, project management, sponsoring, programming, and new media. You also need financial insight, social skills, and the ability to organise, collaborate, and network well.

In this minor, you will study the theory behind the MICE industry (Meetings, Incentives, Conferences and Events) and become an all-round event organiser.

  • Obtain a broad knowledge of all aspects relating to the international MICE industry.
  • Go on excursions, for example to the Cape Town International Convention Centre.
  • Experience the operational aspects of the organisation of an event, exhibition or congress through training days and a field trip.

The minor is worth 15 ECTS credits and is offered in English in South Africa. The course concludes with a peer assessment, module assignment, and a short answer test. The module assignment includes an initiative report, project plan, and script programming, and needs to be clarified in front of an expert panel. You may choose to continue with Event Management 2 on completion of this minor.

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