Tourism Management (3 year)

(B Tourism Management), Bachelor’s Degree (3 years), Full-time

Do you have strong business acumen and an interest in tourism that extends beyond sunshine, beaches and partying? Are you ambitious and enterprising? Are you an International Baccalaureate (or equivalent pre-university education) student interested in an intensive, first-rate programme? If this sounds just like you, our Tourism Management Fast Track programme may be just the right fit!

  • Earn your Bachelor’s degree in just 3 years – followed by a 1-year Master’s degree (optional).

  • Be part of Netherlands’ number one Tourism Management programme (Keuzegids Hogeronderwijs 2017).

  • Learn all about sustainable tourism.

  • You complete your course with a 7-month international internship.

  • Your ticket to a career anywhere in the world.



  • Bachelor of Business Administration

Study start

  • September


  • Leeuwarden


  • English

Standard duration

3 years


This course amounts to a total of 180 ECTS.


  • EU students€ 2060,-
  • NON-EU students€ 7975,-
View all costs

Application deadlines

EU: 15. August
Non-EU: 31. May


A Bachelor’s degree in Tourism Management is your ticket to a career in management, policymaking or consultancy in the international world of tourism. Potential future employers include major companies such as TUI and Thomas Cook, city branding companies and government organisations. The course also provides you with the skills you need to start your own business.

No day is ever the same!

As a tourism professional, you will specialise in travel products and services, acting as a central point of contact in a job that is different every day. You will be expected to have a clear perspective on sustainable tourism and know how to respond to the changes inherent to the tourism industry.

Careers open to you after graduation include:

  • Regional Manager of a travel agency
  • Sales or Product Manager at a tour operator
  • Government Policy Officer
  • Head of City Marketing & Management

Admission requirements

Academic Requirements

To get accepted for the Fast Track Programme students need a suitable high school diploma (entry level for academic universities).

Please check the general admission requirements for bachelor programmes on the website. NHL Stenden University of Applied Sciences recognises the following general international qualifications: 

  • Three GCSE/GCE ‘O’ level passes (final grade A, B or C) and three ‘A’ level passes. These six passes combined must all be in different subjects.
  • Cambridge pre-university diploma
  • Bachelor's or master's degree 

You are also eligible for admission if your diploma is on this list of European VWO Equivalents.

21+ test

If you are aged 21 or older and would like to enroll, but do not currently meet the admission requirements, you are invited to register for the entrance examination.

For the 21+ test, you are required to pay €80.00 and this will be processed during your registration.

For more information contact

All non-EEA applicants are required to submit an English proficiency test with their application. Exceptions are made for students, who have had their preparatory education in a country where English is the official working and educational language. The language requirements for EEA students are the same as for Dutch students. If your diploma is listed here, the additional English language test is not required.

NHL Stenden University of Applied Sciences accepts three kinds of official language tests: IELTS, TOEFL and the Cambridge Certificate of Proficiency in English.

  • Academic IELTS 6.0 (with a minimum of 5.0 for each skill).
  • TOEFL 550 (paper based), 213 (computer-based) and 80 (internet based). Original test results must be sent directly from the Educational Testing Service to Stenden. The TOEFL institution code for NHL Stenden is 9215.
  • Cambridge ESOL score FCE-C (169, or higher).

View the comparison between the different scores.

Please note: If you do not have the appropriate level, it’s possible to enrol in our English Preparatory Language Course

After your studies

If you would like to continue your studies after your Bachelor’s degree and specialise further, we recommend that you enrol in one of our Master’s programmes:

•Master in International Leisure and Tourism Studies (public-funded)
•Master in International Hospitality and Service Management

NHL Stenden offers you the opportunity to choose a dual degree programme. Next to the NHL Stenden Master of Arts (MA) you can also enroll for the Master of Science (MSc) issued by our partner University of Derby (UK). 

Should you choose the minor Tourism Geography & Planning during your bachelor programme, then you may enroll in the Cultural Geography Master at the University of Groningen.

About the course

The Tourism Management programme provides a strong focus on sustainable tourism. You will learn all about the impact of tourism on different cultures, the environment and the economic interests that come into play: in other words, how you can use commercial services in developing destinations. The three year Fast Track course is more intensive than its four-year counterpart, including more in-depth study. You will acquire a large part of the theoretical knowledge through self-study.

First Year

Introduction to the industry

You will discover what it’s like to work as a manager in the tourism industry. This involves the business processes you will face, your management responsibilities and learning about the players in the domestic and international markets. Another key focus will be sustainability, which is a key driver in the tourist industry. Additionally, you will take subjects such as Marketing, Management Skills, Intercultural Sensitivity, Human Resource Management and learn a second foreign language (Spanish, German or French). Lastly, you will go on a field trip to Spain where you learn how to apply the acquired theory into practice.

More in-depth study

In your second year, you will develop more focused and detailed knowledge, building on what you have learned so far. You will learn how to successfully manage a tourism organisation and explore subjects such as research and strategic management. You will be working on real-life cases in order to develop an in-depth understanding of this dynamic industry, as well as learning about some of the world’s key tourist destinations and analysing them from a marketing and management point of view. This year also includes a field trip to Belgium and the possibility to choose a minor, which is an elective you can take at our Leeuwarden branch or one of our international campuses or at one of our 200 partner schools worldwide.

Internship and graduation

The third and final year of your course is where you get to apply in practice everything you have learned so far. You will go on a 7-month internship in the Netherlands or you can choose anywhere else in the world.


In your final year, you will have the option to specialise by taking a minor: these are electives in which you focus on a specific subject or expand your knowledge by taking an additional subject. This allows you to truly take charge of your education by ‘customising’ your course. You can take this minor at the Leeuwarden branch or at one of the NHL Stenden campuses located in Qatar, South Africa, Thailand or Bali (Grand Tour). You can also choose from various minors offered by other courses and universities of applied sciences – this is all part of broadening your academic skills.

Minors available in Tourism Management:

Heritage Experience Management (Leeuwarden, the Netherlands)
Focuses on the management of natural and cultural heritage. Next to researching the tourist possibilities, students also focus on maintaining and protecting this heritage. On behalf of local companies, students work on – for example - the development of an app or an experience related to heritage.

Outdoor Leadership and Adventure (Leeuwarden, the Netherlands)
Focuses on planning and guiding/managing outdoor activities. Think of climbing, mountain biking, survival, etc. You learn in practice what it takes to be an entrepreneur in this industry; how do you set up a business, what does it mean to be a leader, which problems, opportunities and challenges do you have to face and how do you handle these? You also learn to understand, develop and deploy sustainable tourism products and innovative strategies.

Community-Based Tourism (Thailand)
Focuses on small-scale tourism in developing countries in cooperation with development organisations and the tourism industry.

International Destination Branding (Qatar)
Explores how events are used to create a brand identity and, as a result, make a destination competitive.

Online Marketing & Revenue Management (South Africa)
This minor consists of an introduction to online marketing and revenue management, price strategies, channel management, related online systems and their application and relevance for small and medium size enterprises.

Tourism Geography & Planning (Leeuwarden)
A new pre-master programme on Geography and Tourism. The programme consists of one minor and a dissertation and is offered in cooperation with the Rijksuniversiteit Groningen (RUG). On completion of this pre-master programme and the Bachelor Degree, students can directly enrol in the Cultural Geography Master programme offered by the RUG.

Research and practice

You will gain substantial practical experience in your chosen field throughout your studies. You do this for example by taking on practical assignments from companies, our various departments and our ETFI research institute or the Centre of Expertise for Leisure, Tourism and Hospitality (CELTH), of which this course forms part. You will also go on several international field trips during your course.

In order to share research data and knowledge within the education system and the professional field, a large team of researchers are affiliated with the course, along with three NHL Stenden departments. These departments include:

  • Sustainable Innovation in the Regional Knowledge Economy
  • Marine Wetland Studies
  • Scenario Planning

International Opportunities

Problem Based Learning

Problem-based learning (PBL) is a style of active learning in which you learn by solving problems. You will develop teamwork skills and learn to collaborate with students from different cultural backgrounds, as well as develop your practical abilities, including meeting and presentation skills.

Design Based Education

All NHL Stenden programmes are working towards a system of Design Based Education (DBE), which puts co-creation with professionals in the field front and centre. You will be working in small teams of students, teachers, researchers, and industry professionals.