Tourism Management (3 year)

(B Tourism Management), Bachelor’s Degree (3 years), Full-time

Do you have an interest in tourism that extends beyond sunshine, beaches and palm trees? Are you creative and entrepreneurial, with a an eye for sustainability and corporate social responsibility? If your answer is ‘yes’, Tourism Management could be just the course you are looking for!

  • Rated as one of the best public funded Tourism Management programmes in the Netherlands.

  • Strong focus on sustainable tourism.

  • You will work on real-life cases for actual industry partners.

  • In the third year go can choose to study abroad either by going on Grand Tour to one of our campuses in South Africa, Thailand or Bali or by participating in the exchange programme at one of our many Exchange partners.

  • Integrated (international) internship of 7-10 months in the final year wil increase your chances of finding a job worldwide.

  • Continue your studies with one of our mastes programmes

  • The programme is closely linked to the European Tourism Future Top Institute (ETFI) of NHL Stenden. ETFI is the specialist in future studies and scenario planning for leisure and tourism.

Curious about the experiences of our students & teachers?Meet us here



  • Bachelor of Arts

Study start

  • September


  • Leeuwarden


  • English

Standard duration

3 years


This course amounts to a total of 180 ECTS.


  • EU students (per year) € 1.084,-
  • NON-EU students (per year) €8,350
View all costs

Application deadlines

EU: 15 August
Non-EU: 31 May
More information


Why we need Tourism professionals now more than ever?

These are challenging but exciting times for all of us, holding many new opportunities for the future. A future, that calls for resourceful professionals who understand the dynamics of the Tourism industry, and dare to think out of the box to find innovative solutions.

The bachelor’s degree in Tourism Management is a worldwide recognised degree. You will qualify for a varied range of management, administrative and consultancy roles in the tourism industry across the globe. Potential future employers include tour operators like TUI and Thomas Cook, city branding companies, theme parks, cruise lines, airlines and government organisations. The course also provides you with the skills needed to start your own business.

No day is ever the same!

As a tourism professional, you will specialise in travel products and services, acting as a central point of contact in a job that is different every day. You will be expected to have a clear perspective on sustainable tourism and know how to respond to the changes inherent to the tourism industry.

Careers open to you after graduation include:

  • Procurement Manager
  • Marketing and Communication Manager
  • Contracting Manager
  • Product Manager
  • Events Manager
  • Regional Manager at a travel agency
  • Sales Manager
  • Governmental Policy Officer 

Admission requirements

Academic Requirements

To be admitted to one of our 3-year bachelor programmes (also known as fast tracks), you will need to meet the admission requirements as outlined in Dutch Higher Education law. Your diploma must be the equivalent of a Dutch pre-university high school diploma (VWO). 

NHL Stenden University of Applied Sciences recognizes the international qualifications listed here  for admission into our 3-year bachelor programmes*.

If the qualification you will obtain or have obtained is not listed as a recognised qualification, you are most likely not admissible for the 3-year programme. However, if you want to know this for sure, we recommend you apply for the programme through Studielink. Your qualifications will be assessed by an Admissions Officer at the Central Student Administration (CSA) department of NHL Stenden once you have applied.

It may be that you could be admitted to one of our 4-year bachelor programmes. Check the admission requirements for those programmes  here to find out. 

If it is unclear what the equivalent level of your secondary school diploma is within the Dutch education system, NHL Stenden University of Applied Sciences will have your diploma evaluated by Nuffic, a Dutch organisation specialised in the assessment of international qualifications. For an indication of how your educational system compares to the Dutch system, please visit the Nuffic website.

* All applications will be assessed on an individual basis by the Central Student Administration (CSA) even if your diploma is listed as a recognised qualification. Although this document has been composed carefully by NHL Stenden, rights cannot be derived from this overview.

All non-EU/EEA applicants are required to submit an English proficiency test with their application to show that their English language skills are at a high enough level to succeed in their studies.

Exceptions can be made for students who have had their preparatory education in a country where English is the only official educational language.

If you are applying for a bachelor degree and hold a diploma from a European institution listed here, and English was included as part of the final exam curriculum, then the additional English language test is not required. The same applies to students who have attained General Certificates of Secondary Education (enough O and A/AS levels with the sufficient score), the European Baccalaureate Certificate, International Baccalaureate Diploma, or an IB career-related programme taught fully in English.

All other applicants need to submit a valid and adequate English language test result with their application.

NHL Stenden University of Applied Sciences accepts four kinds of official language tests in accordance with the Code of Conduct International Student in Dutch Higher Education:
• Academic IELTS 6.0 ** (with an advised minimum of 5.0 for each skill) 
• TOEFL 550 ** (paper-based), 213 (computer-based) or 80 (internet-based). Original test results must be sent directly from the Educational Testing Service to NHL Stenden. The TOEFL institution code for NHL Stenden is C652. 
• Cambridge ESOL score FCE-C (169, or higher). 
• TOEIC *670 (Listening and Reading) and 290 (Speaking and Writing). 

*We only accept TOEIC® certificates from public programs and not from institutional programs. Public programs are organized in public centers and delivers an official score report which is recognized worldwide.
** IELTS, TOEFL and TOEIC certificates more than 2 years old (at the start date of the study), will not be accepted. 

View the comparison of the different scores.

Please note: If you do not yet have the necessary level in English, you may enrol in our Preparatory English Language Course.


“It’s interesting to learn about sustainability and implementing it in our work”

After your studies

If you would like to continue your studies after your bachelor’s degree and specialise further, we recommend that you enrol in one of our master programmes:

  • Master in International Leisure, Tourism & Events Management (public-funded) 
  • Master in International Hospitality and Service Management

Should you choose the minor Tourism Geography & Planning during your bachelor programme, then you may enrol in the Cultural Geography Master at the University of Groningen.

About the course

The Tourism Management programme provides a strong focus on sustainable tourism. You will learn all about the impact of tourism on different cultures, the environment and the economic interests that come into play: in other words, how you can use commercial services in developing destinations. The three year Fast Track course is more intensive than its four-year counterpart, including more in-depth study. You will acquire a large part of the theoretical knowledge through self-study.

First Year

Introduction to the industry

The foundations for the rest of your studies are laid during the first year: you learn about the tourism industry, business processes, management, and marketing. You are introduced to all the important aspects of the tourism industry and its market players at both local and international level. You will learn about developing and innovating tourism products as well as about marketing tourist destinations in terms of sustainable development. During an international field trip, you will research a tourist destination.

Management Skills, Intercultural Sensitivity, HRM, English, Marketing, and Finance and Control form part of the first-year curriculum. In addition, you can follow elective subjects such as Spanish.

More in-depth study

In your second year, you will develop more focused and detailed knowledge, building on what you have learned so far. You will learn how to successfully manage a tourism organisation and explore subjects such as research and strategic management. You will be working on real-life cases in order to develop an in-depth understanding of this dynamic industry, as well as learning about some of the world’s key tourist destinations and analysing them from a marketing and management point of view. This year also includes a field trip and the possibility to choose a minor, which is an elective you can take at our Leeuwarden branch or one of our international campuses.

Internship and graduation

The third and final year of your course is where you get to apply in practice everything you have learned so far. You will go on a 7-month internship in the Netherlands or you can choose anywhere else in the world.

You will learn more about the following themes:

  • Sustainability & responsible tourism 
  • Change management
  • Consumer behaviour
  • (Online) marketing
  • Experience marketing
  • Tour operating
  • Tourism products innovation & development 
  • Human Resource Management
  • Business Economics
  • Strategic management

You will develop yourself in the following skills

  • Creativity
  • Critical thinking & problemsolving
  • Management & change agent skills
  • Research skills
  • Communication skills
  • Cross-cultural management skills
  • Co-creation


In your final year, you will have the option to specialise by taking a minor: these are electives in which you focus on a specific subject or expand your knowledge by taking an additional subject. This allows you to truly take charge of your education by ‘customising’ your course. You can take this minor at the Leeuwarden branch or at one of the NHL Stenden campuses located in South Africa, Thailand or Bali (Grand Tour). You can also choose from various minors offered by other courses and universities of applied sciences – this is all part of broadening your academic skills.

Minors available in Tourism Management:

Heritage Experience Management (Leeuwarden, the Netherlands)
Focuses on the management of natural and cultural heritage. Next to researching the tourist possibilities, students also focus on maintaining and protecting this heritage. On behalf of local companies, students work on – for example - the development of an app or an experience related to heritage.

Outdoor Leadership and Adventure (Leeuwarden, the Netherlands)
Focuses on planning and guiding/managing outdoor activities. Think of climbing, mountain biking, survival, etc. You learn in practice what it takes to be an entrepreneur in this industry; how do you set up a business, what does it mean to be a leader, which problems, opportunities and challenges do you have to face and how do you handle these? You also learn to understand, develop and deploy sustainable tourism products and innovative strategies.

Community-Based Tourism (Thailand)
Focuses on small-scale tourism in developing countries in cooperation with development organisations and the tourism industry.

International Destination Branding
Explores how events are used to create a brand identity and, as a result, make a destination competitive.

Tourism Geography & Planning (Leeuwarden)
A new pre-master programme on Geography and Tourism. The programme consists of one minor and a dissertation and is offered in cooperation with the Rijksuniversiteit Groningen (RUG). On completion of this pre-master programme and the Bachelor Degree, students can directly enrol in the Cultural Geography Master programme offered by the RUG.

Research and practice

You will gain substantial practical experience in your chosen field throughout your studies. You do this for example by taking on practical assignments from companies, our various departments and our ETFI research institute or the Centre of Expertise for Leisure, Tourism and Hospitality (CELTH), of which this course forms part. You will also go on several international field trips during your course.

In order to share research data and knowledge within the education system and the professional field, a large team of researchers are affiliated with the course, along with three NHL Stenden departments. These departments include:

  • Sustainable Innovation in the Regional Knowledge Economy
  • Marine Wetland Studies
  • Scenario Planning

Recognised all over the world  
In April 2017 The Accreditation Organisation of the Netherlands and Flanders (NVAO) awarded the NHL Stenden programme in Tourism Management the ‘Sustainable Development’ seal of approval. The organisation grants these seals of approval to education programmes which have performed exceptionally in a specific area. 
THE-ICE accreditation  
The Tourism and Hospitality Management programme at NHL Stenden University of Applied Sciences successfully completed the accreditation process for the International Accreditation Standards of Excellence. NHL Stenden is a full member of the International Centre of Excellence in Tourism and Hospitality Education (THE-ICE) and is the first institution in the Netherlands and the second in Europe to receive this accreditation. This confirms that NHL Stenden is committed to excellent education in tourism and hospitality, as well as to internationalisation. 

International Opportunities

Education concept

Design Based Education

All NHL Stenden programmes are working towards a system of Design Based Education (DBE), which puts co-creation with professionals in the field front and centre. You will be working in small teams of students, teachers, researchers, and industry professionals. 

Tourism Management introduces DBE as from September 2020.