International Marketing & Cross-Cultural Management

Do you want to learn how to develop and implement an international marketing plan in an existing company (Export Carrousel)? When participating in this programme you will develop as an international cross cultural marketer and improve the competencies related to them.



Semester: fall
Level: fourth year
Amount of ECTS: 30

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International Marketing & Cross Cultural Management is a programme for students from the domain Commerce.  The module focuses on the following themes:

  • International Sales
  • Online Marketing
  • Cross-Cultural Management
  • Marketing Communications and Social Media
  • English; Project ‘English at work’
  • Strategic Management
  • International Marketing
  • Location: Emmen
  • Semester: Fall semester
  • Credits: 30 ECTS
  • Method: Case Based Learning, Workshops, Lectures, Presentations
  • Examination: Reports, Presentations, Exams
  • Level: 4th year
  • Requirements: Must have completed 2 years of Business or Commercial studies, and an internship. Some essential skills are necessary for successful participation in the module. These are, good communication skills, good English skills and the ability to work in a team. If you cannot meet these standards, you will not be able to pass the module.
  • A field trip is part of the module and may have additional costs.