NHL Stenden

Concept to Action

This module is designed as the link between the first year Media Operations module and the third year Media Production module, in which students are responsible for the managing and /or producing of actual media products.

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Factsheet

  • Semester: spring
  • Level: Second year
  • Amount of ECTS: 12
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This module is designed as the link between the first year Media Operations module and the third year Media Production module, in which students are responsible for the managing and /or producing of actual media products. The module consists of cases related to theories on cross media, remediation, audience participation, multiverse, media-types ethics, IP and viability of media It focuses on the choices to be made during the process of concept development and aim on creating awareness in students being a producer instead of a consumer Part of the assignment that accompanies the module, a visualization of the products is produced. Business Economics is also part of the module; topic will be the project budgets.  Disciplines an subjects are: Media management theory and practice.

To understand the background and the process of media concept development in order to be able to develop a cross media concept and prepare a visualization of the products

  • Number of credits: 12 ECTS
  • Status of the module: Second Year module of the major program
  • Entry requirements: Successful completion of first year Media & Entertainment Management or equivalent, in particular basic practical and theoretical knowledge of the sectors of the media industry, knowledge of content analyses methods in regard to explore media products (such as semiotics, genres, storytelling, and narrativity)
  • Method: Case-based learning, group assignments, workshops, lectures, learner reports.
  • Examination: Module assignment, case reports, participation