Music Management

The main target of this minor is to introduce students to the music industry. Additional targets, and activities, are:

• guest lectures from professionals and lecturers in the music business
• taking part in field trips
• organizing student presentations
• production of a marketing business plan, including aspects as SWOT- analysis, artist contracts, product-market combinations, promotion, publishing and PR, career planning, and entrepreneurship of artists
• organization of a live music event.

Composing an individual career plan is an individual assignment within this minor.

Disciplines and Subjects: Marketing, Music Business, Product development, (personal) branding, advertising, Concept development, packaging, sales cycle.

After completion of the module, the student:

• has relevant insight in management aspects of the music industry
• can translate insights into useful and relevant contacts with artists and managers
• has produced an individual career plan.

• Method: Lectures, workshops, instruction, presentation, coaching & feedback
• Examination: Lectures, workshops, instruction, presentation, coaching & feedback
• Entry requirements: Completed second year MEM or equivalent
• Basic knowledge/skills: marketing in relation to Media & Entertainment, communication theories and practices in relation to Media & Culture). Furthermore, a broad interest in the music business, and intention to follow an internship and/or career in the music industry is necessary.
• Status of the module: Optional module for third year Media and Entertainment Management students
• Number of credits: 15 ECTS