Music Management
The main target of this minor is to introduce students to the music industry.
The main target of this minor is to introduce students to the music industry. Additional targets, and activities, are:
- guest lectures from professionals and lecturers in the music business
- taking part in field trips
- organizing student presentations
- production of a marketing business plan, including aspects as SWOT- analysis, artist contracts, product-market combinations, promotion, publishing and PR, career planning, and entrepreneurship of artists
- organization of a live music event.
Composing an individual career plan is an individual assignment within this minor.
Disciplines and Subjects: Marketing, Music Business, Product development, (personal) branding, advertising, Concept development, packaging, sales cycle.
After completion of the module, the student:
- has relevant insight in management aspects of the music industry
- can translate insights into useful and relevant contacts with artists and managers
- has produced an individual career plan.
- Method: Lectures, workshops, instruction, presentation, coaching & feedback
- Examination: Lectures, workshops, instruction, presentation, coaching & feedback
- Entry requirements: Completed second year MEM or equivalent
- Basic knowledge/skills: marketing in relation to Media & Entertainment, communication theories and practices in relation to Media & Culture). Furthermore, a broad interest in the music business, and intention to follow an internship and/or career in the music industry is necessary.
- Status of the module: Optional module for third year Media and Entertainment Management students
- Number of credits: 15 ECTS