Outdoor Leadership & Adventure

The module combines practice and theory and focuses on outdoor activity management, planning, development of sustainable packaged adventure tourism products and innovative operational strategies and training in
instructional ‘trip and tour planning’, ‘leadership and group development’. The minor comprises case studies, study tasks, workshops, a module assignment and an outdoor activity programme.

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  • Semester: spring
  • Amount of ECTS: 15
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Desciplines and subjects:

After successfully rounding off this module, the student will be able to:

  • Describe the historical development of adventure tourism.
  • Describe what is meant by adventure tourism.
  • Analyse the demand and supply side of the adventure tourism industry.
  • Apply marketing in the adventure tourism branch.
  • Assess risk management in adventure tourism.
  • Evaluate ethical issues managers can encounter in adventure tourism.
  • Develop and execute, plan and organise adventure holidays and adventure daytrips.
  • Evaluate the development, planning and organisation of adventure holidays.

The student can demonstrate general knowledge of entrepreneurship and tour operating within the outdoor and adventure business in order to design and manage an outdoor, adventure themed, activity.

  • Number of credtis 15 ECTS
  • Status of the module: Optional module for third year International Tourism Management students. Optional module for students from other Stenden programmes (economic and management) and exchange students.
  • Entry requirements: Completed second year management programme, some knowledge of Tourism, Hospitality, Leisure, Sport or other economic / management education. Physically fit and willing to participate fully.
  • Some essential skills are necessary for successful participation in the module. These are good communication skills, proven proficiency in English and the ability to work in a team. If you cannot meet these standards, you will not be able to pass the module.
  • Method: Case Based Learning, Module Assignment, Field trip
  • Examination: Group Module Assignment, Case studies, Open Question Test
  • Remarks: The costs of the field trip, workshops and excursions are around €300, these costs include the activities but exclude transport and food. Students should be physically fit and willing to participate fully in the field trip and activities.