NHL Stenden

International sports Management 1

This minor gives an insight into the sports industry. With aspects like: (guest) lectures, writing a strategical marketing plan, organising sport clinics and participating in the Fitness Trainer A course. You get a better understanding of the sports industry over the course of nine weeks.

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Factsheet

  • Semester: spring (Q3)
  • Amount of ECTS: 15
  • Max available places: 5
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The following subject will be taught in Sport Management 1:

  • Sport and society
  • Strategical sports marketing
  • Structure of sport industry
  • Impact of sport on society
  • History of sport
  • Sociological aspects of sport
  • Sports policy
  • Ethics in sports
  • Trends in sports
  • Sport and well-being
  • Lifestyle and sport
  • Hooliganism
  • Principles of training
  • Physiology
  • Anatomy

Apart from writing a strategical marketing plan based on desk and field research, you and your fellow students are responsible for organising sport clinics, like water polo, wheelchair basketball or lacrosse. Furthermore, for fieldtrips/excursions a personal contribution of approximately 50 euros is needed. Additionally, the course for Fitness Trainer A at Bewegingscentrum in Leeuwarden also requires an additional fee of around 350 euros.

Guest lectures, company visits, DBE classes and clinics all contribute to your growing knowledge of the sports industry. At the end of the minor, there is open-ended questions test about the entire programme.

  • Number of credits: 15 ECTS
  • Methods: DBE classes, guest lectures, clinics
  • Examination: organisation sports clinic, open-ended questions exam

After concluding the programme, you will have acquired knowledge of and competency in:

  1. history of sports;
  2. structure of the sports sector of your country (local, regional, national);
  3. benefits of sport;
  4. impact of sport on society;
  5. national and international trends in sports;
  6. government policy in your country;
  7. impact of big sports events;
  8. organising a sports clinic;
  9. work at the level of Fitness Trainer A;
  10. developing a vision of trends in the environment, developing relationships, networks and chains;
  11. analysing policy issues, translating them into policy objectives and alternatives, and preparing for decision-making;
  12. directing in networks;
  13. initiating, creating and marketing products, services: independently and enterprising;
  14. setting up business and organisational processes;
  15. self-steering competency: intrapersonal,
  16. social and communicative competency: interpersonal.