International Tourism, Events & Experience Marketing
This minor is part of the programme Commerce, specialization International Travel Trade & Event Marketing, and prepares you to analyze the travel, tourism and event industry.
Factsheet
- Semester: spring
- Status of the module: Third year period 3+4
- Amount of ECTS: 30
This will help you when you are willing to start to work in the field of tourism and events, bith in the Netherlands and abroad. You will amass knowledge in the areas of (sustainable) tourism and destination management.
- Online Marketing
- Event Management
- Finance
- Cross Cultural Management
- Market Research
- Communication
Entry requirements: Some essential skills are necessary for successful participation in the module. These are, good communication skills, good English skills and the ability to work in a team. If you cannot meet these standards, you will not be able to pass the module.
- Method: Case Based Learning, Workshops, Lectures, Presentations
- Examination: Reports, Presentations, Exams
- Number of credits: 30 ECTS
- Status of the module: Third year period 3+4
- Semester: Spring