Community Based Tourism
Sign up for this minorAs an NHL Stenden student
Learn how tourism can take environmental, social, and cultural sustainability into account with CBT. CBT is tourism that is managed and owned by the community, for the community with the purpose of enabling visitors to increase awareness and learn about the community way of life.
With emerging demand for new tourism products, Community-based tourism experiences increased popularity. Sustainability – environmental, social, and economic – is increasingly recognized as the benchmark for all tourism businesses, of all sizes, in all destinations, and across all sectors of the industry. This minor affects a whole range of industries including travel, hospitality and many more.
Trending CBT/sustainable tourism related developments in Thailand and/or the ASEAN region are discussed and CBT practitioners from the region will showcase their work and latest developments. Work and stay in a regional Thai community to experience a unique perspective of living in Thailand. Students will work on a CBT report while in the community where theories and framework will be applied to create a community development plan focused on tourism.
Additionally blog articles on different CBT related topics will be written in order to improve the foundational knowledge of students. An individual development portfolio including vlogs to develop personal leadership & intercultural awareness and reflect on own behaviours in Thailand and Asia.
Structure of the minor
Entry 1: Sustainable Trends & Developments (3 EC)
The student critically and methodically assesses sustainable tourism-related trends and synthesises these with socio-cultural developments within Thailand and the ASEAN region with the purpose of initiating decision-making processes among tourism stakeholders.
Entry 2: Community Experience (9 EC)
The student initiates a practical community-based tourism development in accordance with the latest and most effective marketing techniques that is founded on thorough ethnographic research within a community which results in a sustainable improvement in the ownership and benefits of tourism within the community.
Entry 3: Personal Development (3 EC)
The student is able to determine, and reflect on their own personal development throughout the minor with relation to skills necessary in CBT, and cross-cultural issues needed to manage and lead in both a global environment as well as in isolated and remote communities.
This minor is offered by the study program Tourism Management.