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Minor content
At Concept Academy, learning by doing is key. You will start with an in-depth exploration of yourself and your creative potential. In the first weeks, you will focus on personal leadership, concept development, and collaboration within a strong community. You will discover what drives you, define your vision, and experiment with different ways of thinking and creating. This process is both independent and collaborative, allowing you to learn from and build on each other’s perspectives and talents.
After that, you will dive into concept exploration and validation. You will test your ideas in real-world contexts, refine them, and learn how to develop concepts that create real impact. You will work on challenges that matter to you, guided by industry experts. Through workshops, experiments, and feedback sessions, you will not only sharpen your creative skills but also learn how to present and implement your ideas effectively. This minor challenges you to step out of your comfort zone, take ownership of your process, and prepare for a future where you, as a designer or creator, can truly make a difference.
This minor is offered by Communication and Multimedia Design.
Structure of the minor
The Concept Academy minor is worth 30 EC (approximately 840 study hours) and is structured in different phases, gradually giving you more control over your learning process.
Structure & Components
- Phase 1: Self-Reflection and Personal Leadership (Weeks 1-3)
You begin with an intensive period of self-exploration and leadership development. Through workshops, reflection assignments, and group activities, you will gain insight into your motivations, talents, and vision. This foundation will support your growth as a maker and thinker. - Phase 2: Concept Development & Experimentation (Weeks 4-8)
In this phase, you will focus on concept development and iterative testing of ideas. You will be challenged to experiment creatively, break conventional thinking patterns, and validate concepts in real-world contexts. You will work both independently and in teams, receiving guidance from experts and faculty members. - Phase 3: Implementation & Impact (Weeks 9-16)
The final phase focuses on refining and realizing your concepts. You will explore how your ideas create value and how to present them convincingly. This phase includes field visits, peer reviews, and expert feedback.
Collaboration & Guidance
You will work closely with fellow students and professionals from the industry. There are no fixed courses; instead, you will engage in a dynamic learning environment where learning by doing is key. You will receive coaching from mentors and guest lecturers and have the freedom to select literature and resources that align with your learning process.
