Creative Cultural Communication

In this minor, the work field of Communication is vividly linked to the world of Culture (in the broadest sense of the word). Together with fellow students from all over the world, you will work on an international (marketing) communication issue of a cultural organization. 

Overview

Study start

  • February
  • September

Location

  • Leeuwarden

Language

  • English

European credits

  • 30 EC's

Minor type

  • For all bachelor programmes

Subject area

  • Communication and Media
  • Hospitality Management
  • Tourism and Leisure

Minor content

Analysing context, developing strategies and creating means of communication that fit the developed strategy best are all part of this particular minor. It focuses on theory, hands on assignments and good practice that you can immediately apply and implement within the cultural sector. Main issues will be looked at from different angles and perspectives. Basically, it is all about getting the message across the right way in order to reach the target group you want.

Structure of the minor

The project (the international marketing communication issue) is the central element of the minor (2 x 9 ECTS). While The project (the international communication issue) is the central element of the minor. While working on the project, we will offer you a wide range of lectures, seminars and workshops. The project is supported by four fixed courses focusing on diversity competences (international communication), eventing, visual creation and text & context.

Examination

The project is a real life assignment, situated with a given client from the field of culture. Therefore we will start with a briefing (given by the client) at the beginning of the first period and end with a presentation at the end of period 1 (emphasis on analysis and chosen target group) and period 2 (emphasis on creative construction of means of communication). The four fixed courses (4 x 3 EC) which are focusing on diversity competences, eventing, visual creation and text and context will be graded via individual assignments (not being a written exam).

The four fixed courses, which are focusing on diversity competences (international communication), eventing, visual creation and text & context will be graded via individual and/or group assignments (not being a written exam) 

Admission requirements

If you would like to work in an international (marketing) communication context of a cultural organization in cooperation with students from all over the world, you’re most welcome. We really would like to have a very diverse group in ways of knowledge and background. 

Questions?

Do you have questions about this minor? Ask them via the online form.