Data Driven Decision Making in Hospitality

When was the last time you signed in somewhere using your Facebook details? Or when was the last time you used your Albert Heijn bonus card? We are all surrounded by data, but are you aware of it? And are you aware of the importance of data?

In this minor you will explore the world of data and how you can use the power of data to support decision making in the hospitality industry. Data is a game changing tool and by following this minor you will start to understand how to use it!


Study start

  • April
  • November


  • Leeuwarden


  • English

European credits

  • 15 EC's

Minor type

  • For all bachelor programmes

Subject area

  • Hospitality Management
  • IT & Media

Minor content

In this course, you will learn how to explore and make data look great with dashboards and insights for businesses to help them make informed decisions.  You will develop a data mindset by working with clients on real life business cases to find the true power behind their data. Such a business case could be for instance ... how might we use data to reduce waiting times at Café IF so that students get their food faster?  You will learn how to collect and model data and build interactive visualisations that turn data into insights that power better decisions. 

Structure of the minor

  • 15 ECTS  (420 study hours)
  • 9 week course
  • The learning outcomes will cover:
    • Selecting appropriate data sources based on a real-life business case
    • Building a data model using Microsoft Power BI
    • Constructing and analyzing data visualizations to support decision making for a real-life business case.
    • Applying data visualization design to effectively communicate data to decision makers
  • We will meet you where you’re at in terms of experience with data, this course is for all levels of expertise.   If you’re curious about data but have no experience or prior knowledge, that’s ok! This course starts from the basics.  But if you want to take it to the next level, that’s fine too.
  • This course offers hands-on labs, expert learning sessions, live demos, Q&A sessions, group discussions, and lectures amongst others
  • The course closely connects together with (hospitality) industry experts for the business cases
  • You will use readily available online resources to learn Power BI - self-study supported by in-person and online expert sessions.
  • This course brings in experts from around the globe to bring you the latest in, for instance design, data modeling, Power BI, data visualisation, and storytelling.


  • Professional product (data visualization) communicated to client
  • Individual Reflection

Admission requirements

  • Data is important, no matter the industry! So even if you don’t want to work as a data analyst or in the hospitality industry, this minor helps you to get an understanding of how to use data to support business decision making regardless of your career path.
  • If you’re interested in data and want to learn more about the world of data this minor is for you. You don’t have to be an expert in data, IT, Excel, etc. This minor is about becoming aware of what is out there in terms of data and increasing your awareness of the importance of data. In other words, developing a data mindset.
  • This is a third-year bachelor level course
  • There are no extra costs (you will receive a one-year Microsoft Power BI Pro license for free)

You can boost your career opportunities and get a competitive advantage as a student by following this minor.   This course uses Microsoft Power BI (a leader in business analytics) that is a sought-after skill by employers.  Be ahead of the game!


Do you have questions about this minor? Ask them via the online form.