Afbeelding
Minor content
The project (the international marketing communication issue) is the central element of the minor. While working on the project, we will offer you a wide range of lectures, seminars and workshops. The project is supported by fixed courses focusing on personal & professional leadership, intercultural sensitivity, international (marketing) communication and branding.
This minor is offered by the study program Communication.
Structure of the minor
If you're going to study at NHL Stenden, then you'll get to use our unique educational concept, Design-Based Education (DBE). We believe it's important that you are exposed to the practical problems in your chosen fields right from the start and that you work on current, real-life issues. You work on these issues in Ateliers, groups that bring together students, from different backgrounds and industry professionals. Together we create a learning environment in which you develop as a person and a professional. An environment in which you are known and your achievements recognized.
Leerdoelen
After this minor you have:
• Achieved greater insights in the concept of intercultural sensitivity
• Reflected on your personal & professional leadership developments
• Gained knowledge and skills in(to) cross-cultural collaboration and therefore be a valuable asset to an international team
• Developed and applied (marketing) communication theories and skills to solve an international real-life case
