Minor content
The production of an export marketing plan for an existing SME company is the core aspect of the module assignment and at the same time, the project group work has the focus on importing aspect. Both aspects assume awareness of cultural differences in international Trade. Both topics are the backbone of this minor.
This minor is offered by Entrepreneurship & Retail Management.
Structure of the minor
After rounding off this 10-week 15 credits module you should be able to be active in international trade. You are familiar with selling on international consumer goods platforms, the incoterms, and international logistics. Pricing and pricing strategies, cultural awareness in markets and trade.
Depending on the wishes of the students' field trips, national and international can be organized. A visit to the destination country of your export plan is possible during the last weeks of the module the scheduling is planned with this option in mind.