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Minor

International Market Orientation (Borderless Business)

Starts in
April & November
Ec
15 ECTS
Location
Leeuwarden

Why, why, why is it so cheap to order goods from far away China on Aliexpress with so low delivery cost compared to ordering goods within Europe? How much would the shipping cost be if I order a sea container from the USA? Is your bottle of shampoo the same size as in the USA? Is a king-size bed bigger than my regular Dutch bed? Just some basic questions you can ask yourself if you are interested in international Trade and Business. Selling on platforms is the fastest way for international expansion for consumer goods but what is allowed within the EU?

Minor content

The production of an export marketing plan for an existing SME company is the core aspect of the module assignment and at the same time, the project group work has the focus on importing aspect. Both aspects assume awareness of cultural differences in international Trade. Both topics are the backbone of this minor.

This minor is offered by Entrepreneurship & Retail Management.

 

Structure of the minor

After rounding off this 10-week 15 credits module you should be able to be active in international trade. You are familiar with selling on international consumer goods platforms,  the incoterms, and international logistics. Pricing and pricing strategies, cultural awareness in markets and trade.

Depending on the wishes of the students' field trips, national and international can be organized. A visit to the destination country of your export plan is possible during the last weeks of the module the scheduling is planned with this option in mind.

Study features

Starts in
April & November
Location
Leeuwarden
Language
English
European credits
15 ECTS
Minor type
For all bachelor programmes & Incoming Exchange

Questions?

Do you have questions about this minor? Ask them via the online form.

Online form