Over the course of a semester, you will develop and produce a new podcast episode every two weeks. With each episode, our learning community will shift focus from one aspect of podcasting to the next, from designing a compelling format, researching and scripting, recording and editing to launching and promoting, reaching out to sponsors, and keeping track of data.
Throughout, we will delve into the financial aspects of podcasting, equipping you with all the knowledge to become a trusted podcast consultant for fellow creators during the minor. Special attention will be given to your personal growth as a creative professional. We will help you carve out your own path, whether it be as a solo podcast creator, member of a podcasting team or consultant to organizations looking for an audio strategy. Or maybe you just want to broaden your horizon and boost your creative skills – that is fine too.
This minor is offered by Creative Business.
Structure of the minor
The Business of Podcasting is a full semester minor of 30EC. You will work in a team on a podcast series of your own making, exploring all aspects of the production, publication and promotion process. Individually, you will reach out to a podcaster creator to help them grow and/or monetize their podcasting efforts. The pace will be high, and you will be faced with challenges such as pitching to podcast experts, working with AI tools, and cold-calling sponsors.
Throughout, you will be working on three learning outcomes:
- Personal Leadership in Podcasting (10 EC): by exploring your personal attributes and interests, you will learn how to position yourself as a creative professional in the podcasting industry. This part of the course will have you focus on self-reflection, working with feedback, building a network and knowing the industry.
- Podcast Creation (10 EC): by producing a series of podcast episodes, you will continually deepen your knowledge of and experience in the podcast production process. This part of the course will cover such topics as concept design, research and scripting, content creation, recording and post-production.
- Monetization & Growth (10 EC): podcasting offers more and more opportunities for earning an income and building a business. We will get you up to speed with the latest developments, covering such topics as listener engagement, platform differentiation, host-reads, sponsorships, emerging businesses and jobs, and more.