Event Management 1 (South Africa)

Want to obtain a broad knowledge and insight into all aspects relating to the international industry of branch related events, business events and public events ? Get a realistic insight in the daily work of an event organizer? Learn everything about the leading professional organizations in the MICE industry? Then Event Management 1 South Africa is your minor!

You'll experience the operational aspects of the organization of an event, exhibition or congress by means of a field trip.


Study start

  • February
  • September


  • South Africa


  • English

European credits

  • 15 EC's

Minor type

  • For all bachelor programmes

Subject area

  • Hospitality Management
  • Tourism and Leisure

Minor content

The MICE (Meetings, Incentives, Conferences and Events) is a multi-million dollar industry containing the hosting and organization of an event. Many institutes pay a lot of money to arrange the logistic side of an event. This industry contains a large variety in corporate conferences, music festivals, product launches, branch-related events, exhibitions. This minor focuses on learning the theoretical part of the event industry. You will learn about the theory involved in organizing an event.

With Case Based Learning you have to deal with exciting cases considering the  finance, sponsoring, marketing, social media, programming, concept and de-sign of an event and risk management. All these topics will be introduced by experts who have  worked in this industry for many years. During the  Cape Town Events Tour you will experience various event locations and leisure activities which can be used for your module assignment.  ·

Structure of the minor

Unit 1 – Event management theory (9EC) covering Lectures, Master classes with industry experts, Conferencing and attending online seminars, Management skills with experts, insights from FieldTrips industry experts, and EMBL1 sessions where students will have self-learning time and time to discuss with peers and develop their knowledge on the specific topics 

Unit 2 – Professional product (3EC) covering EMBL2 sessions and Master classes with industry experts for developing a group project – a Bidbook as a written report for a real Event proposal  

 Unit 3– Educational Fieldtrips (3EC), organized with Industry experts where students should take active participation with questions and discussion, in order to understand the and get insights from Best cases in the Events industry 


Assessed against short answer test Students will have peer assessments Module assignment

Admission requirements

This is a great minor for all students in a management program.  E.g. Hotel Management, Tourism Management, Media and Entertainment, Business Administration.  But as stated, it is all about your passion. So if you are in any program and you really want to learn or improve how to organize, then this is your minor. 

This minor is not only for students who aim for a job in the event industry. You will apply what you learn in almost any profession, since organizing, planning, eye for detail and a helicopter view are competences you need everywhere.   

Leisure & Events Management students are not allowed to participate in this minor.


Do you have questions about this minor? Ask them via the online form.