International Branding

Do you want to develop great branding for international organizations in retail or other service industries? And are you looking forward to work with students from Czech Republic and Finland on a real-life business case? Then the minor International Branding will suit you well. You'll learn to tell the story of an organization in words and images to create positive associations for customers.

These and more concepts will be covered in the module: destination marketing and branding, cross-cultural management, regional and city marketing, organizational performance and corporate governance, MICE industry, human resources, hospitality marketing and cruise tourism.


Study start

  • February


  • Leeuwarden


  • English

European credits

  • 15 EC's

Minor type

  • For all bachelor programmes

Subject area

  • Business and Management

Minor content

You evaluate the brand identity and brand performance of a brand and develop or improve a consistent brand strategy that takes developments in society, (retail) trends, competition and consumers into account. ·

Structure of the minor

You work in a team with students from Czech Republic and Finland on a real-life business case in close cooperation with the company and its stakeholders. You cooperate via Teams, WhatsApp and during an international week where all students and lecturers meet. The trip is mandatory and at own cost. You and your team mates act as young professional. A professional attitude and eagerness to learn are assets for the project.


  •  Literature review (handed in in week 4)
  • Process assessment (individual and group performance)
  • Brand strategy (branding solutions for the company)
  • Final presentation (usually an event with the company)

Target group

Students from different backgrounds (study, country, culture, expertise) cooperate with companies and other stakeholders. Professional attitude and eagerness to learn are assets. The international and intercultural aspects make this minor a unique experience.

This minor is offered by Entrepreneurship & Retail Management.


Do you have questions about this minor? Ask them via the online form.