International Sport Management 2

With International Sports Management 2, you focus on learning about negotiations in a sponsor case and the development of outdoor activities.



Study start

  • February
  • April
  • September
  • November


  • Leeuwarden


  • English

European credits

  • 15 EC's

Minor type

  • For all bachelor programmes

Subject area

  • Tourism and Leisure

Minor content

After concluding the programme, you will have acquired knowledge of and competency in:

  1. Can organise an adventure sports activity
  2. Can apply all strategic marketing principles to a sports company
  3. Developing a vision of trends in the environment, developing relationships, networks and chains
  4. Directing in networks
  5. Initiating, creating and marketing products, services; independently and enterprising
  6. Setting up business and organisational processes 
  7. Self -steering competency: intrapersonal
  8. Social and communicative competency: interpersonal

Structure of the minor

In the sponsor case, you will research the possibilities of the world of sponsor deals. You do literature research, attend lectures, go on company visits and conduct real-life negotiations.

The outdoor activities are split in two parts. Firstly, you learn about entrepreneurship, programme planning and business economics. Secondly, you are responsible for organising your own outdoor activity, like mountain biking, a military bootcamp or bush craft.

In addition, you have the possibility of going to Roland Garros or the Libema Open, and to participate in a triathlon in Friesland.

At the end of the minor there is an activity week in Sauerland Germany. In this week, you are again responsible for the organisation of different outdoor activities. An additional fee of around 300 euros is required for this.


  • Sponsoring case (5 EC)
  • Strategic sports marketing (5 EC)
  • Adventure sport (5 EC)

Admission requirements

This minor can only be followed after a successful completion of International Sports Management 1.


Do you have questions about this minor? Ask them via the online form.