Dr. Schulz is head of the professorship Organisations and Social Media. Together with colleagues, students, and external stakeholders, she researches how online communication, particularly online content, dialogue, and commitment, evolves and becomes meaningful for organizations and their stakeholders. This has already resulted in many meaningful projects, in which co-creation and iteration between companies, students, and teachers are central. It is important to note that digital citizenship, media literacy, and responsible leadership are themes that are central to this co-creation and iteration. 

Deike Schulz

Contact

For more information, please contact via e-mail.

E: deike.schulz@nhlstenden.com

Deike Schulz grew up on the most beautiful sandbank in the world called "Juist." In the 1990s, she moved from Germany to the Netherlands to study Media Art in Groningen. After graduating, she started her own web agency and worked in IT and online publishing. In 2002, she transitioned to higher education by working as a lecturer in New Media at Stenden University of Applied Sciences in Leeuwarden. As part of her MSc thesis project in Strategy & Innovation at the University of Groningen, she analyzed how citizens horizontally share information about products and services within special interest channels on YouTube.

In the spring of 2021, Deike Schulz completed her Ph.D. at Radboud University Nijmegen on her research into the influence of online communication, specifically legitimacy judgments, within citizen-driven online communities.  During her Ph.D. project at the Nijmegen School of Management, she discovered how fulfilling it was to translate innovative methodological approaches into hands-on projects with colleagues and students. In 2016, Deike became an associate professor at the Professorship in Organizations and Social Media, actively involving students and colleagues in projects so that they, together with the professorship, became co-creators of online research. This is how she envisions practicing Design Based Research in the coming years.

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