Martin has been active in vocational education for almost his entire working life. After studying regional economics, the topic of education came back, because developing people is one of the most interesting issues in life. After a start in higher education in the early 90s, an interest in educational development and research emerged. For several years, this process focused on the development of education and research about the significance of workplace in education.

The pursue of Educational Studies gave depth to this path. Research and education innovation were linked to an active role in master's programs in the field of Service and Service Management. The deepening of educational development took shape in the master program Learning & Innovation. As a lecturer-researcher at NHL Stenden he works on deepening design-oriented research, in which the design-oriented approach contributes to the education and research within the graduation phase of Master Serious Gaming program.