International Sport Management 1

Want to get an insight into the sports industry? To discover, among other things, what role sport plays in society and what trends there are? Write a strategical marketing plan and organize sport clinics? Then the minor International Sport Management is the right choice for you!

Students are encouraged to find a preferred host organization during IR1 or even earlier with the support of Stenden Thailand team.  Findings on multiculturalism, racial, religious, educational, cultural, economic and linguistic diversity and  the history and development will inform possibilities for solving the existing issues in sectors of health care, modern slavery and human trafficking, education, refugees, aging society, child labor, gender  equality, poverty and more.


Study start

  • February


  • Leeuwarden


  • English

European credits

  • 15 EC's

Minor type

  • For all bachelor programmes

Subject area

  • Tourism and Leisure

Minor content

The following subject will be taught in Sport Management 1: 

  • Sport and society 
  • Strategical sports marketing 
  • Structure of sport industry 
  • Impact of sport on society 
  • History of sport 
  • Sociological aspects of sport 
  • Sports policy 
  • Ethics in sports  
  • Trends in sports 
  • Sport and well-being 
  • Lifestyle and sport 
  • Hooliganism 
  • Principles of training 
  • Physiology 
  • Anatomy  .

Structure of the minor

Apart from writing a strategical marketing plan based on desk and field research, you and your fellow students are responsible for organizing sport clinics, like water polo, wheelchair basketball or lacrosse.    


  • Organization sports clinic 
  • Open-ended questions exam


For fieldtrips/excursions a personal contribution of approximately 50 euros is needed. Additionally, the course for Fitness Trainer A at Bewegingscentrum in Leeuwarden also requires an additional fee of around 350 euros.


Do you have questions about this minor? Ask them via the online form.