Beyond Better Business

 Do you agree we need to challenge current paradigms to create "better businesses"? Businesses that combine innovation, scalability and sustainability to fit in the 21st century? Then the minor Beyoned Better Business is perfect for you!

"You never change things by fighting the existing reality. To change something, build a new model that makes the existing model obsolete”- Buckminster Fuller. In this minor, you are encouraged to be “Unreasonable People”, which embodies tenacity, commitment and an “against all odds” approach. Students explore innovative, scalable and sustainable business models that are “Beyond Better”. 



  • April


  • Leeuwarden


  • Engels


  • 15 EC's

Type minor

  • Voor alle hbo-opleidingen


  • Economie en Management

Inhoud van de minor

What is the purpose of businesses for this 21st century? How sustainable is consumerism and profit maximalisation? Are there ways for businesses to be purposeful? Sustainability, shared values and social entrepreneurship are increasingly shaping the business landscape and thus, inevitable for the 21st century businesses. Contemporary theories and practices on leadership, innovation, co-creation and entrepreneurship are shared and at the same time enforced with a design thinking mind-set. Students practice learning by doing while addressing current real-life societal issues critically.   

The end goal of this minor is to envision innovative, scalable and sustainable business models that are “beyond better”. The new business DNA is addressing the triple bottom-line namely people, planet and prosperity – instead of a single bottom-line of maximising profit. And undoubtedly, we want our work and life to be purposeful, so why not add some purpose and pleasure to it? 

Opzet van de minor

Learning objectives

  1. “The disciplined mind”: application of concepts of strategic management, innovation and organisational theory on business models that challenge social issues; 
  2. “The ethical mind”: evaluation the responsibility that businesses, professionals and citizens take and impacts that they have in both positive and negative contributions to social issues.; 
  3. “The synthesizing mind”: arraying information to make sense of social issues and envisioning how current trends and paradigms in society can be combined with current unmet societal needs.   
  4. “The creating mind”: challenging existing practises and generation and creation of innovative business solutions that push the boundaries of existing frameworks. 
  5. “The respectful mind”: reconciliation of different opinions and values by respectful communication and collaboration. 
  6. Deliver a seminar to fellow students in a student-led seminar and provide them with a learning experience. 


  • Case Based Learning 
  • Student-led Seminars 
  • Module Assignment 
  • Learning Diary  


The minor is open for students who have completed the first two years of their bachelor programme. Students from other fields than business are also invited to participate in the minor. Please contact the minor coordinator to discuss the options.    

The minor offers elaboration on business development, intrapreneurship, ethics and innovation. It challenges students to think about a new paradigm for 21st century organisations and their organisational purpose.  The minor aims to raise awareness in thinking about meaningful and purposeful businesses, work and personal growth. It offers a perspective on the impact one can have as a business professional. It aims to broaden students imagination and challenge their mindsets. 


Heb je vragen over deze minor? Stel ze via het online formulier.