Marketing Communications Service Learning

Do you want to experience the essence of marketing communications? Are you looking forward to working with real-life clients, through ervice learning in combination with a design-based and creative mindset? And to get the opportunity to become an expert in one or more aspects of the trade by expanding your own skillset? Then the minor Marketing Communications Service Learning is a great choice for you! You will improve and explore your professionalism within the field of Marketing Communications.

Kenmerken

Startmoment

  • Februari
  • April
  • September
  • November

Locatie

  • Leeuwarden

Taal

  • Engels

EC's

  • 15 EC's

Type minor

  • Voor alle hbo-opleidingen

Interessegebied

  • Communicatie en media
  • Economie en Management

Inhoud van de minor

The minor offers a broad range of topics, with the focus on the field of Marketing Communications. Students get to deepen their knowledge about this field of expertise by writing and presenting a literature review. Next to this the students work in small projectgroups on a real-life case, where they develop a marketing communications plan and provide creative products for their client.  An important base is the focus on personal development in allignment with the content of this minor. ·

Opzet van de minor

Components of this minor are: 

  • Conducting a Literature Review
  • Develop Academic (research) skills 
  • Design a marketing  communications  plan
  • Develop creative marketing communications products
  • Personal development.    

Toetsing

Literature review, presentations, project (group) work, marketingcommunications plan and products.   

Doelgroep

Essential knowledge of marketing communications, project (group) work, expanding creativity/iterative thinking, development professionalism. 

Vragen?

Heb je vragen over deze minor? Stel ze via het online formulier.