Want a unique opportunity to explore Chinese (business) culture first-hand? Make sure you are well equipped at working in and with China as a future business professional? Then the minor Doing Business in China will suit you well!
This minor is ideal for those who look beyond the well-trodden paths. You will experience a completely new environment and way of living and working. The vast range of company visits and expert lectures give you key insights into how business in China is really done. You will develop essential survival skills for doing business in China, both cultural and language wise. You will also experience what it is like to live on a Chinese campus and will work closely with Chinese students.
The Doing Business in China minor revolves around immersing yourself fully in Chinese business culture. What makes Chinese customers tick? What trends and developments can be observed in China? How to develop and launch a product that meets a need in the Chinese market? How to develop a proper HR policy and arrange legal issues compatible with Chinese practices? These are just some of the questions that will be explored during this minor to support you in conducting your feasibility research.
You will learn first-hand from industry and academic experts during various visits to Chinese and international companies operating in China. You will visit Shanghai, China’s business capital, and several other places to experience Chinese business culture up close and personal. In addition, you will follow Chinese language (Mandarin) and culture classes to allow you to get the most of your experience in Dongguan, both personally and professionally.
The Doing Business in China minor consists of three main units: Business Strategy in China (6 ECs), Chinese language and culture (6 ECs) and Intercultural proficiency in China (3 ECs).
The aim is for you to become fully immersed in Chinese culture. For the Business Strategy unit you will collaborate intensively with students from Dongguan University of Technology in exploring the Chinese market and conducting extensive market research. To support all units, you will visit a range of companies and attend academic and business presentations from experts on doing business in the dynamic and fast-paced Chinese market.
The assessment is arranged in accordance with the three units and includes a range of reports, reflective assignments and presentations. Unit 1: consultancy report (feasibility study) and presentation Unit 2: written and oral exam Unit 3: reflective report
This minor is open to all students studying in a business or management-related programme. Solid knowledge of English is needed. This minor will allow students to gain a thorough understanding of the Chinese economy and culture. This is beneficial for any future business professional considering China’s ascendency to becoming the world’s largest economy. They will also work intensively together with Chinese students, which will allow them to develop their intercultural and collaborative skills requiring adaptability and social resilience.
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