Future career after completing Sustainable Innovation in Hospitality (master)
With a master’s degree (MA) in Sustainable Innovation in Hospitality, you will be ready for a challenging management job in the hospitality or service industry. You will be trained for a strategic management position, managing all aspects of the services provided. You will help develop the organisational structure, strategies, processes and corporate culture from the customer’s perspective.
Sustainable Innovation in Hospitality
This branch is developing rapidly and adapting to various trends. New business models and innovations have been implemented. This calls for resourceful professionals who understand the dynamics of the hospitality and service industry and dare to think out of the box to find innovative solutions. Guests and customers have also changed and are making other demands. This makes the role of a manager complex. As a highly educated professional, you are therefore in great demand at numerous companies at home and abroad.
Careers
Our graduates move beyond traditional hospitality roles. They have followed a variety of career paths in many parts of the world, including attaining positions as managers in hotels and airline companies, theme parks and event venues, destination managers, policymakers at the local, regional or national level, research consultants, and educators in the field of hospitality and tourism. A number of alumni have also created their own enterprises.
Careers open to you after graduation include:
- General Manager
- Sustainability/ESG Manager
- Destination Development Advisor
- Innovation Manager
- People & Culture Manager
- Hospitality Entrepreneur
- Portfolio or Cluster Manager
Your questions answered
Everything you need to know about the Sustainable Innovation in Hospitality master
A BA builds managers; this master develops innovators, strategists, and change leaders. You move beyond managing operations to transforming hospitality systems, designing new business models and value creation systems with sustainability as a strategic driver. Graduates are ready for roles that shape the future of the industry, not just manage it.
Not at all. In a BA, you apply existing models. In this master, you question, redesign, and create new ones, working at a higher level of abstraction with a longer time horizon and broader systemic perspective. Your bachelor knowledge is a starting point, not a repetition.
You may be overqualified for purely operational roles, and that’s intentional. Hospitality is experience-driven: experience builds credibility, education shapes direction. This master is for students who want to influence decisions, not just execute them. You stay in hospitality while accessing higher-impact roles within and beyond the industry.
Not at all. This master combines academic insight with real-world application. You work on industry challenges, collaborate with organisations, and can gain hands-on experience during a four-week internship at Notiz Hotel. Your thesis is grounded in real management issues, giving you insights that organisations actually need.
Absolutely. This master builds on your practical experience, giving you the tools to move from operational or tactical roles to strategic, innovative, and change leadership positions. You’ll learn to apply, question, and redesign systems, giving your existing experience a higher-level perspective and expanding your career opportunities.
This master is designed for students who want to influence decisions, shape strategy, and drive innovation. It is not for those seeking purely operational roles or routine management positions, nor for students looking for a purely academic or theoretical programme. If you want a hands-on operational career only, this master may not be the right fit.
Is this the degree for you?
If you're confident this degree is the one for you, then why not apply online straightaway? Or pick one of the other options to help you take the next step.
