Esther Bentveld
Esther Bentveld from the Netherlands is an alumnus of the Master's programme Content & Media Strategy and works as a marketeer at VDS Automation, an IT consultancy agency.
About the job
“As a marketeer at VDS Automation, I’m responsible for all marketing activities. From defining the marketing strategy and allocating the budget to carrying out the actions that contribute to this strategy, such as optimizing our website, writing social media and blog posts, setting up Google Ads, and monitoring Google Analytics.”
About the study programme
“I chose this master’s programme so I could dive deeper into the strategic side of marketing. What stood out was the focus on meaningful content: how marketing isn't just about selling your product, it’s about adding real value by contributing to society.”
“What really struck me were the real-life projects. You start with a single request from a company and develop it with your team into a complete content and media strategy. The programme taught me how to combine research with content creation and how to continuously refine and adjust my strategy. It’s definitely a degree in which you learn a lot about yourself other cultures and simply creating meaningful content.”