Lea Appeldorn
Lea Appeldorn from Germany is an alumnus of the Master's programme Content & Media Strategy and currently works as a Social Media Manager at GAG, a marketing agency.
About the job
“I develop brand strategies, translating them into content concepts, and creating content as well as editorial plans. I work closely with graphic designers to align content with brand identity.”
About the study programme
“Behavioural psychology was the standout topic for me during the Master’s programme, understanding how people think, choose, and respond. I learned how to create meaningful content, tailor it to specific audiences, and repurpose it across platforms. It taught me the full process from strategy to execution.”
“The programme also gave me specialised knowledge and a theoretical foundation I now use daily in my work. The master’s mirrors real social media work but in a slower, more digestible pace, which made switching to the fast agency life much easier for me. The group work can be intense, but it reflects how companies actually function. You learn skills you can apply immediately, and since it’s a one-year programme, you walk away with a valuable degree in a short time.”
“I loved the international environment at NHL Stenden. Everyone seems to make the most of their time. Meeting up, working together, and connecting with my friend group are some of my fondest memories.”