Vladlena Arnauta
Vladlena Arnauta from Latvia is an alum of the Master's programme Content & Media Strategy and currently works as a Project Manager at Boomerang Agency Amsterdam.
About the job
“At Boomerang Agency we work for global brands such as Philips, PepsiCo, Samsung, and Heineken. As a Project Manager I plan and oversee the advertising campaigns we make for them, from brief to delivery, ensuring timelines, budgets, and deliverables are met. I have two main focus areas: social-first campaigns, often involving influencers and content creators, and digital production, with a strong focus on SaaS implementations for content automation.”
“My role involves close collaboration with strategists and creatives to shape ideas for social platforms, working with production teams on on-set shoots, overseeing out-of-house formats and occasionally supporting traditional TV campaigns."
About the study programme
“What I learned most during this master’s programme is to think strategically and dig deeper into the 'why' behind decisions. It taught me to better understand the target audience, question the purpose and value of each project, and focus on what it truly brings to people rather than simply executing tasks. It gave me this strong foundation that I continue to rely on in my work today. Last but not least, the lecturers are highly involved and supportive, actively guiding and mentoring students.”