Afbeelding
Afbeelding
Afbeelding
Minor
Digital Entrepreneurship
Starts in
April & November
Ec
15 ECTS
Location
Thailand
Do you dream of becoming your own boss and launching your own business? Welcome to Thailand, the land of smiles and digital nomads!
This minor will equip you with soft and hard skills – the EASY way - to make your dream come true.
Thinking of creating an app or a website but don’t know how to code? We have ready-made templates to get you started immediately.
Want to become an influencer or create eye-catching videos without investing in expensive equipment? We’ll teach you how to curate engaging campaigns with your phone and After Effects.
Like to think out of the box & outside the classroom? Explore the creative side of Bangkok, attend events and network with other digital entrepreneurs!
Minor content
- Develop a business idea into a viable digital product (e.g. mobile application or website);
- Network, learn from other entrepreneurs’ successes and failures and create a long-term growth strategy;
- Apply UX/UI skills and user feedback to create a fully functioning digital product;
- Design a digital plan to monetize your business using a variety of online platforms (Search engines, Social Media, Amazon Marketplace….);
- Use photography and videography skills to create engaging online campaign.
This minor is offered by Creative Business.
Structure of the minor
This is not another course to teach you how to write a business plan. Consider this minor as a mini-incubator to turn a business idea into a revenue stream.
Unit 1:
- Product development: create low-fidelity then high-fidelity prototypes, and a live version of your website or app;
- Multimedia campaigns curation: Learn to shoot photography and video campaigns using your phone / a drone and use video editing softwares to make them engaging.
Unit 2:
- Testing journey: Use the latest tools such as Analytics, Heatmaps, chatbots to improve the user experience;
- Campaign management: Spend a budget on the right channels (AdWords, AdMob, Social Media, Amazon Marketplace) to maximize your revenue.
Unit 3:
- Growth strategy: Learn new tools (AI, AR, Data) and techniques (Blue Ocean) to have a long term strategy for your brand;
- Networking: Learn from our guest speakers, visit creative spaces and our industry partners. Attend events to become inspired.
Study features
Personal portfolio, including:
- the digital product (app or website) designed by the student which will be assessed in terms of viability and user experience;
- Multimedia online campaigns and strategy supporting the launch of the product assessed on relevance of the creatives and the channels chosen.
Individual research portfolio: you will document your customer research journey and show evidence of how user feedback impacted the design of your product.
Personal pitch presentation: you will collect artefacts and document the events attended, contacts you made, what you have learnt from entrepreneurs and explain the personal long-term vision you have for your company.
This minor is aimed at students who consider launching their own business and are interested in using the latest technologies.
Although it is not an entry requirement, you will get the most of this course if you already have an idea for a business as you can use this minor as an incubator to develop it.
This minor is a good combination with Entrepreneurship in Action, The Business Consultant (Bali), Integrated Digital Marketing, Business Innovation and Management (Bangkok)
You must bring a good laptop to Thailand and be equipped with the Adobe Creative Suite (around 65euros for a 1 year license at www.surfspot.nl).