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Minor

Digital Entrepreneurship

NHL Stenden Thailand is excited to announce the launch of a new minor “Digital Entrepreneurship” starting in MP4 2022-23!
Starts in
February, April & November
Ec
15 ECTS
Location
Thailand

Do you dream of becoming your own boss and launching your own business? Welcome to Thailand, the land of smiles and digital nomads!

This minor will equip you with soft and hard skills – the EASY way - to make your dream come true.

Thinking of creating an app or a website but don’t know how to code? We have ready-made templates to get you started immediately.

Want to become an influencer or create eye-catching videos without investing in expensive equipment? We’ll teach you how to curate engaging campaigns with your phone and After Effects.

Like to think out of the box & outside the classroom? Explore the creative side of Bangkok, attend events and network with other digital entrepreneurs!

Minor content

  • Develop a business idea into a viable digital product (e.g. mobile application or website);
  • Network, learn from other entrepreneurs’ successes and failures and create a long-term growth strategy;
  • Apply UX/UI skills and user feedback to create a fully functioning digital product;
  • Design a digital plan to monetize your business using a variety of online platforms (Search engines, Social Media, Amazon Marketplace….);
  • Use photography and videography skills to create engaging online campaign.

This minor is offered by Creative Business.

 

Structure of the minor

This is not another course to teach you how to write a business plan. Consider this minor as a mini-incubator to turn a business idea into a revenue stream.

 

Unit 1: 

  • Product development: create low-fidelity then high-fidelity prototypes, and a live version of your website or app;
  • Multimedia campaigns curation: Learn to shoot photography and video campaigns using your phone / a drone and use video editing softwares to make them engaging.

 

Unit 2:

  • Testing journey: Use the latest tools such as Analytics, Heatmaps, chatbots to improve the user experience;
  • Campaign management: Spend a budget on the right channels (AdWords, AdMob, Social Media, Amazon Marketplace) to maximize your revenue.

 

Unit 3:

  • Growth strategy: Learn new tools (AI, AR, Data) and techniques (Blue Ocean) to have a long term strategy for your brand;
  • Networking: Learn from our guest speakers, visit creative spaces and our industry partners. Attend events to become inspired. 

 

Study features

Starts in
February, April & November
Location
Thailand
Language
English
European credits
15 ECTS
Minor type
For all bachelor programmes

Questions?

Do you have questions about this minor? Ask them via the online form.

Online form