Integrated Digital Marketing
Work with real local companies to create strategies and define the tools to help them grow online. This common thread will help you put into practice all your learnings from the Digital Marketing, Web and Media lectures and workshops.
To build your client’s digital marketing strategy, you will choose how to position the brand online to capture the right audience using Search Engine Optimization, advertising, e-mailing campaigns, etc.
Learn to design an actual e-commerce website without the need for coding knowledge.
This minor offers a 360° approach to online marketing where you will manage social media for your client’s business.
Minor content
This minor is about building an online presence of a brand and managing digital platforms to sell products.
You will create engaging visual content by applying graphic design skills—skills that you will learn—using popular multimedia design software, such as Adobe Express, Figma and Canva.
You will craft social media content to engage conversations with the audience and pitch your work like a real digital agency while learning about the upcoming trends in the digital marketing industry.
This minor is offered by Creative Business & Entrepreneurship and is open to all students of NHL Stenden University.
Structure of the minor
Unit 1: Digital Marketing (6 EC)
You will design a marketing strategy to help a business launch online and grow its revenue by understanding who the audience is, and how to capture it in order to promote the brand effectively. Also, manage organic growth and paid marketing through all available online channels. Likewise, make and maintain contact with the clients and other parties in a systematic way.
Unit 2: Web (6 EC)
An interactive prototype will be designed to present your website ideas to the client. You will then build and run an effective SEO friendly sales platform from scratch using CMS.
You will also learn how to create engaging content documenting your intercultural experience in Thailand for online platforms in the form of blogs and vlog.
Unit 3: Media (3 EC)
You will create impactful social media channel strategy by crafting visual content which will create conversations with the end-users.
* You must bring a good laptop to Thailand, as we will be using various software, such as Adobe Express, Figma and Canva.
Study features
Unit 1: Students create a digital marketing plan commissioned by a real-life client to showcase their analytical skills and implement the knowledge taught in this unit.
Unit 2: Students create their client’s e- commerce website on WordPress.
The personal blog allows the student to reflect in an engaging and creative way about his/her own individual learning and obtained insights and showcase the skills acquired.
Unit 3: Students show they are able to apply graphic design and content writing skills that support the overall Digital Marketing strategy.
This minor is offered by Creative Business & Entrepreneurship and is open to all students of NHL Stenden University, regardless of their study program.
Although some content might have been covered by some academies the fact that you will be working for an actual client will reinforce your skills.