This minor is about how to build the online presence of a brand, also how to manage the digital platforms to sell products.
You will have to create engaging visual content by applying your graphic designs skills that you will learn by using the latest softwares in multimedia design such as Photoshop, XD/ Figma, Illustrator, Premiere Pro.
You will be crafting social media content to engage conversations with the audience even working as a team and pitching your work like a real digital agency and learn about the upcoming trends in the digital marketing industry.
This minor is offered by Creative Business.
Structure of the minor
Unit 1: Digital Marketing (6 EC)
You will design a marketing strategy to help a business launch online and grow its revenue by understanding who the audience is and how to capture it in order to promote the brand effectively. Also, manage organic growth and paid marketing through all available online channels. Likewise, make and maintain contact with the clients and other parties in a systematic way.
Unit 2: Web (6 EC)
An interactive prototype will be designed to present your website ideas to the client. You will then build and run an effective SEO friendly sales platform from scratch using CMS.
You will also learn how to create engaging content documenting your intercultural experience in Thailand for online platforms in the form of blogs and vlog.
Unit 3: Media (3 EC)
You will create impactful social media channel strategy by crafting visual content which will create conversations with the end-users.