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Minor

Strategic Revenue Management

Want to discover how marketing and revenue management are becoming more intertwined? Gain deep knowledge about the cutting-edge technology in strategic revenue and reputation management and distribution landscape? Then Strategic Revenue Management is the right minor for you!
Starts in
April & November
Ec
15 ECTS
Location
South Africa

Minor content

All industries are competitive, however, the hospitality and tourism industry is said to be a lot more competitive than most. We are in an industry with very high fixed costs and fluctuating demand.  Strategic Revenue Management is the use of optimization methods and marketing tactics, to boost revenues.

The nature of the tourism industry supply chain is changing quickly with online distribution being one of the key drivers of this change. Online Travel Agents have come to dominate the market of hotel bookings and have grown into Global Companies, demanding high commissions, which are used for strategic marketing advantages in Search Engine Optimization.  The available tools to optimize distribution, rate setting, promotions, and other marketing tactics are growing and changing rapidly and the gap between hotels that actively practice revenue management and those that don’t as well.  

This minor is offered by the study program Hotel Management.

 

Structure of the minor

Within the minor Strategic Revenue Management, students are exposed to a lot of what South Africa has to offer in terms of Revenue Management. The Certificate in Hotel Industry Analytics from STR is a great addition for students to use in their CV's. Students are also required to submit a module assignment that centres around opening a new hotel's revenue department in central Cape Town, this gives them a great idea as to what exactly is involved from a revenue infrastructure point of view.

Study features

Starts in
April & November
Location
South Africa
Language
English
European credits
15 ECTS
Minor type
For all bachelor programmes

Questions?

Do you have questions about this minor? Ask them via the online form.

Online form