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David Proctor is a Senior Lecturer within Hotel Management School Leeuwarden at NHL Stenden.
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Originally from Ireland, David accumulated a wealth of international experience in the hospitality industry before joining our university in 2011. His research interests include sports tourism, destination marketing and the overlap with hospitality. David has a PhD from TU Dublin with a thesis that mirrors these themes, and he has published on how the world’s most popular sport, football, can be leveraged for its tourism potential.
David is a keen football fan, a season ticket holder at Old Trafford, and an avid cyclist (aka MAMIL) who loves to travel.