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Dr Ian Yeoman LPSNZ is a Professor of Disruption, Innovation and New Phenomena at NHL Stenden University of Applied Sciences, Netherlands.
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Ian is the champion of tourism futures based upon his initial work as the Scenario Planner at VisitScotland where he introduced scenario construction, economic modelling, and trends analysis within the organisation to understand and make sense of the external environment. He then moved to New Zealand where he was involved in several tourism futures projects for government agencies and national strategies whilst an Associate Professor at Victoria University of Wellington.
Ian is the co-editor of the Journal of Tourism Futures, editor of the Journal of Revenue and Pricing Management and book series editor of the Future of Tourism. Ian has a PhD in Operations Research from Edinburgh Napier University, author of over 70 research papers and 22 books.
He is presently writing/editing several books including ‘2075: The Future of Food Tourism’, ‘Scenario Planning and Tourism Futures’, and ‘Scenarios for Global Tourism’ for publication in 2024/25.
He is also a passionate Sunderland AFC fan (so don’t mention Newcastle United).