John Hornby has worked in the hospitality industry for over 10 years in various roles in Africa and Europa. John worked as a chef, Food & Beverage Manager, General Manager and on a number of new hotel opening projects. 

John joined NHL Stenden in 2010/2011 as a lecturer at the Hotel Management School. John has completed a Master in Business Science in Internationalisation at Southeast Technological University (IRL). John also holds post – graduate diplomas in Research from the Rijksuniversiteit Groningen (NL) and diploma in Multilevel Modelling and Multivariate Analysis from the University of Utrecht (NL). John is currently a PhD researcher at Oxford Brookes University (UK) in the field(s) of entrepreneur with a passion for entrepreneurship, an entrepreneurial mindset, experiential education, skills development, and futurism. With a deep understanding of the entrepreneurial landscape and an entrepreneur himself, John has dedicated his career to exploring innovative ways to foster entrepreneurship and develop the next generation of business leaders. John has a keen interest in sports namely football and rugby and has keen interest in real estate and real-estate development particular in the hospitality context.