Roxana Mitroi-Korthof, MSc., is a dedicated tourism professional with significant industry experience and a strong background in research and education. Her areas of expertise include value-based sustainable behaviour, host-tourist interactions, policy, governance, and research methodologies.
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Originally from Bucharest, Roxana holds a Bachelor's degree in International Tourism Management from NHL Stenden University of Applied Sciences and a Master's degree in Tourism, Society and Environment from Wageningen University and Research. Her professional journey began in the MICE industry, followed by a research-based advisory role at the Dutch provincial government level. Her growing passion for education and research led her to become a lecturer at HZ University of Applied Sciences. In 2021, she joined the Academy of Leisure & Tourism at NHL Stenden as a Lecturer in Research within Tourism Management.
Since February 2024, Roxana has been part of the Sustainability in Hospitality & Tourism Research group, developing a research line on altruism within tourism. She is currently pursuing her PhD at the University of Groningen, focusing on the role of altruism in host-tourist interactions and its influence on sustainable practices. In so doing, her work challenges the notion that tourists are primarily self-interested and proposes instead that altruism can underpin ethical tourism practices and sustainable behaviours.
