What will a holiday park look like in 2041? And what decisions do you need to make today to remain both attractive and sustainable in the future?
During the Master’s in Sustainable Innovation in Hospitality, you work on real-world, contemporary challenges like these. You combine themes such as sustainability, innovation and strategy, and apply them directly to current issues within the sector.
A strong example is the graduation research conducted by student Iris Raanhuis. She explored the future of Dutch holiday parks, a sector that is rapidly evolving. Many parks are located in natural environments, yet these very environments are under increasing pressure due to climate change. At the same time, guest expectations are changing, and entrepreneurs are faced with new laws and regulations. According to Iris, this combination of challenges makes the sector particularly interesting.
Future scenarios for 2041
In her research, Iris explored various future scenarios for 2041. Using scenario planning, she identified key trends and uncertainties based on literature and interviews with park managers, trade associations and policymakers. She developed four future scenarios illustrating how holiday parks could evolve under different circumstances. The aim is not to predict the future, but to inspire organisations and provide new insights that help them make informed decisions for a sustainable future.
Innovation, sustainability and strategic foresight
For Iris, this research demonstrates how innovation, sustainability and strategic foresight come together. She discovered that multiple futures are possible, and that thinking ahead leads to creative solutions. By connecting closely with the professional field, she hopes to contribute to the ongoing conversation about the future of the recreation sector.
Ready to shape the future of sustainable hospitality?
Discover the Master’s in Sustainable Innovation in Hospitality, available full-time and part-time.