Sustainable Innovations in Hospitality (Master) course summary
The 1-year master’s programme in Sustainable Innovations in Hospitality is designed to develop your expertise in core areas such as service, hospitality, and customer satisfaction, while also exploring sustainability, entrepreneurship, globalisation, and working in multicultural teams. This programme equips you with the skills, insights, and leadership mindset to drive innovation and sustainability in the global hospitality industry.
Lead the future of hospitality
Step into a programme that blends theory with real-world practice and prepares you to become a forward-thinking hospitality professional. Through engaging lectures, interactive workshops, and group projects, you’ll gain the knowledge and skills to innovate, lead strategically, and shape a sustainable future for the industry.
The curriculum is built around four key themes:
- Hospitality Innovation & Management – develop creative solutions for real-world challenges.
- Sustainability in Hospitality – drive responsible and future-focused change.
- Strategic Management Innovation – lead with agility and confidence in a global context.
- Strategic Foresight – anticipate and shape the future of hospitality.
You’ll also have the freedom to specialise through a minor elective, conducting research for a company or joining one of our research projects. And during a four-week summer placement at Notiz Hotel, our 4-star training hotel, you’ll put your learning into action and gain firsthand experience in a top-tier hospitality setting.
In the full-time programme, you go through all themes while simultaneously working on your graduation project, combining theory and practice throughout your studies.
You will embark on an exciting journey to explore, create, and propose innovative solutions for real-world challenges in the hospitality industry. This course is designed not only to deepen your understanding of hospitality innovation but also to transform you into a critical thinker, a skilled researcher, and a professional leader ready to drive change in the sector.
- Hospitality Innovation – Exploring and creating new solutions for real-world challenges.
- Critical Thinking – Analysing problems and developing well-reasoned solutions.
- Research Skills – Gathering and interpreting data to support ideas.
- Leadership & Professional Growth – Learning to drive change and collaborate effectively.
- Practical Application – Translating ideas into actionable proposals or projects.
Sustainability in Hospitality explores innovative, future-forward approaches to sustainable development in the hospitality industry. This theme empowers students to become changemakers driving sustainability and systemic innovation.
- Sustainability & Environmental Awareness – Understanding and applying sustainable practices in hospitality.
- Innovation for the Future – Exploring creative, forward-thinking solutions for sustainable development.
- Systemic Thinking – Considering the bigger picture and interconnected systems in sustainability.
- Changemaking & Leadership – Developing the skills to drive sustainable change in the industry.
- Practical Application – Translating sustainability concepts into actionable strategies or projects.
In today’s fast-paced and complex global landscape, managers need more than traditional strategies—they must lead with agility, insight, and innovation. Strategic Management Innovation is an immersive, practice-oriented course that develops strategic leadership by combining essential management principles with hands-on, real-world decision-making.
- Agile Leadership – Leading with adaptability in a fast-changing world.
- Strategic Insight – Applying deep analysis and foresight to decision-making.
- Innovation in Management – Moving beyond traditional strategies with creative approaches.
- Practical Application – Hands-on, real-world strategic problem solving.
- Leadership Development – Growing as a strategic, future-ready leader.
The future is uncertain, and at any moment there are many possible courses the future can take, making it challenging to choose the right action. The field of strategic foresight is about understanding and anticipating these futures.
- Uncertainty & Complexity – Recognising multiple possible futures.
- Anticipation & Preparedness – Building the ability to foresee and plan ahead.
- Strategic Foresight – Using methods to explore future scenarios.
- Decision-Making Under Uncertainty – Choosing actions when outcomes are unclear.
- Future-Oriented Thinking – Developing a mindset focused on long-term impact.
Your Graduation Project is the pinnacle of your master’s journey, giving you the opportunity to demonstrate the knowledge, skills, and competencies you have developed throughout the programme. It allows you to meet the Dutch master’s standard and end-level qualification, showcasing your achievements in a tangible and meaningful way.
The project is tailored to your background, interests, and career aspirations, giving you the freedom to explore a topic that truly matters to you. You can carry it out within a hospitality company, at our Academy of International Hospitality Research, or as a self-directed study project, combining theory and practice in a way that reflects your individual goals.
Course Catalogue
Practical approach of Hospitality Management
We aim to help you put theory into practice as quickly as possible. Through our educational concept, Design-Based Education (DBE), you work in small teams of students, teachers, researchers and industry professionals. You tackle current, real-life issues developing and adapting your visions and ideas to form a solid solution.
Master the art of hostmanship
In our rapidly changing world, hostmanship is focused on the one thing that will never change; ‘Our human desire to be taken care of and to feel welcomed.’ Hereby we believe that it is an art to create meaningful encounters between guests and hosts. Within our optional Hostmanship programme you will learn the basics of our practical philosophy and we will challenge you to apply your insights in your assignments (pressure cooker style). After succesfully finishing the programme you will be awarded with a ‘certificate of completion’ from the Hostmanship Group.
Is this the degree for you?
If you're confident this degree is the one for you, then why not apply online straightaway? Or pick one of the other options to help you take the next step.
