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An effective marketing communication plan results in a better, more consistent brand experience. The end result: more sales. Getting to know your audience, crafting your message and tracking results are only a few pieces of the puzzle.



  • Semester: spring period 4
  • Location: Emmen
  • Amount of ECTS: 15
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The assignment of this course is to research a possible gap between the identity and image of a company and, based on this research, to write a marketing communication plan to correct the detected deviations. You will work together as a project group. It is a company project, including courses on:

  • Marketing Communication Strategy

  • English for Business Communication (optional course)

  • Communication Research

  • Consumer Behaviour

  • Neuro-Marketing

  • Location: Emmen
  • Semester: Spring, period 4
  • Credits: 15 ECTS
  • Prerequisites: basic level of marketing and economics