NHL Stenden

Retail Concept Development

In fast changing markets, as for example the retail market, it is of importance that the portfolio of an organization is developed in accordance to the needs of the customer.

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Factsheet

  • Semester: fall and spring
  • Amount of ECTS: 15

  • Max available places: 4

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Reason for the module

In fast changing markets, as for example the retail market, it is of importance that the portfolio of an organization is developed in accordance to the needs of the customer. Fast changing markets demand a lot of changing capabilities from organizations. They will need to adapt to the changing customer. More and more organizations turn to creative and innovative concepts to keep the customer satisfied. These concepts ensure that organizations can distinguish from other organizations.

Relevance for the profession

Keeping ahead of the competition demands an attitude from retailers in which they keep sharp and approach problems in a creative way. At the moment that entrepreneurs stick to traditional solutions they will never develop in a way that customers will be triggered to purchase products from them.

This text briefly explains the module retail concept development.

  • Status of the module: Optional module for exchange students in the RBS program
  • Semester: Fall, period 2
  • Number of credits: 15 ECTS
  • Method: Project with PGO