Eyleen Schmitt
Eyleen Schmitt from Germany is an alum of the Master's programme Content & Media Strategy and works as a Junior Marketing Project Manager Pioneers Agency, a retail marketing agency.
About the job
“I plan, organise and implement retail campaigns and brand experiences, developing concepts for stores, pop-ups, window displays and trade fair booths. I plan and deliver everything from strategy to execution, mostly for sports and outdoor brands like HOKA, New Balance and The North Face. Brands I actually use and wear daily, which makes the job even more fun.”
About the study programme
“I came from a journalism background, but I felt I needed a stronger foundation in marketing and strategy. I also wanted to study abroad, gain more confidence in the field and learn how to work at the intersection of content, strategy and marketing. This master’s programme seemed like the perfect fit.”
“The programme helped me turn my creativity into something strategic. I learned to turn insights into concepts that actually make sense in real life and communicate more clearly. The programme is super self-organised and this really taught me the discipline and ownership I need now as a project manager.”
Working on assignments for real companies makes the whole study experience feel meaningful and very real-world.
“What I appreciated most were the friendships and the small, informal classes. You work closely with students from many different countries and build strong connections with both your classmates and the coaches. Because the atmosphere is open and supportive, it’s easy to ask questions, share ideas, and really learn from each other.”