Content & Media Strategy

M Content & Media Strategy, Master’s Degree, Full-time

Would you like to learn how media content can contribute to organisations and their stakeholders? Are you interested in developing content and media strategies which help organisations to achieve their communication goals in a meaningful way? Do you want to earn a master’s degree while doing so? This course allows you to do just that!

  • This is the only master programme in the Netherlands with a focus on content and media strategies. As a graduate, you will have a big advantage when entering the job market, as demand for trained professionals in this field is high.
  • The course has been developed in close collaboration with the industry, this has resulted in an innovative and advanced programme that is tuned to industry developments.
  • The programme structure is based on innovative and interdisciplinary Design Based Education principles, in which you work on real-life cases.
  • The programme is embedded in the strong educational infrastructure of NHL Stenden. This includes qualitative education, research, and a strong network.
  • The only government-funded programme in this field in the Netherlands. This means that you only have to pay the statutory tuition fee of € 2,060 (EU) and is therefore considerably more affordable than elsewhere.

    Developments in digital media and the ensuing changes in consumer behaviour compel organisations to engage in a dialogue with their internal and external stakeholders. Traditional theories and applications of communication no longer suffice. That is why organisations are focusing strongly on the creation and distribution of media content in achieving their goals. 

    This has led to an increasing need for professionals with a background in media management and communication at master’s level, who can develop and convey insights into the area of content and media strategies. Content and media strategists are analytical professionals who contribute to organisational goals by strategically using media content.



    • Master of Arts

    Study start

    • September


    • Leeuwarden


    • English

    Standard duration

    12 months


    • tuition fee single degree (MA)EU €2,078 / Non-EU €11,500
    View all costs

    Based on these developments, NHL Stenden developed a new master programme that trains you to become an expert content and media strategist, who can deliver great value to a broad variety of organisations. These may be organisations which create and/or distribute media content to achieve strategic goals, but also media publishers and media agencies and bureaus since content and media strategy is relevant for all the stakeholders in the communication process. You can find employment in three types of organisations: 

    1. Organisations in the creative industry, e.g.: strategic advisory positions in media publishing companies.
    2. Media agencies and bureaus, e.g.: strategic advisory positions as linking pin between publishers and organisations that a need a content and media strategy.
    3. Embedded organisations: organisations that internally facilitate expertise for activities related to content and media strategies such as brands. These are the organisations where content strategy is part of the communication and/or marketing strategy.

    Within these three types of organisations, you will function as a content and media strategist with a theoretical and research background. You can be employed in a wide variety of positions related to communications, marketing, and media such as:

    • Brand manager
    • Content strategist
    • Marketing strategist
    • Digital marketing specialist
    • Brand publisher

    The lecturers

    The largest part of the programme will be taught by a core team of lecturers who were also highly involved with the development of the course. These lecturers have extensive experience in teaching in bachelor and master programmes and have relevant work experience as well as a strong professional network. They will guide you in your development towards a content and media strategist. This way, you discover new perspectives, insights, and worlds. Also, your own input is essential; we believe in co-creation through which we learn with and from each other. 

    Academic Requirements

    You require a related bachelor’s degree and/or related work experience to be admitted to this programme. An intake procedure is part of the application process. 

    Please contact for more information about the intake procedure.

    All non-EEA applicants are required to submit an English proficiency test with their application. Exceptions are made for students, who have had their preparatory education in a country where English is the official working and educational language. The language requirements for EEA students are the same as for Dutch students. If your diploma is listed here, the additional English language test is not required.

    NHL Stenden University of Applied Sciences accepts three kinds of official language tests: IELTS, TOEFL and the Cambridge Certificate of Proficiency in English.

    • Academic IELTS 6.0 (with a minimum of 5.0 for each skill).
    • TOEFL 550 (paper based), 213 (computer-based) and 80 (internet based). Original test results must be sent directly from the Educational Testing Service to NHL Stenden. The TOEFL institution code for NHL Stenden is 9215.
    • Cambridge ESOL score FCE-C (169, or higher).
    • TOEIC 670 (Listening and Reading) and 290 (Speaking and Writing).

    View the comparison between the different scores.

    Please note: If you do not have the appropriate level, it is possible to enrol in our English Preparatory Language Course.


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