Content & Media Strategy

M Content & Media Strategy, Master’s Degree, Full-time

Would you like to learn how media content can contribute to organisations and their stakeholders? Are you interested in developing content and media strategies which help organisations to achieve their communication goals in a meaningful way? Do you want to earn a master’s degree while doing so? This course allows you to do just that!

This is a new study programme awaiting accreditation and is expected to commence in September 2018.

Would you like to be informed about this new master programme and when you can apply? Please send an email to

  • This is the only master programme in the Netherlands with a focus on content and media strategies. As a graduate, you will have a big advantage when entering the job market, as demand for trained professionals in this field is high.
  • The course has been developed in close collaboration with the industry, this has resulted in an innovative and advanced programme that is tuned to industry developments.
  • The programme structure is based on innovative and interdisciplinary design based education principles, in which you work on real-life cases.
  • The programme is embedded in the strong educational infrastructure of NHL Stenden. This includes qualitative education, research, and a strong network.
  • The only government-funded programme in this field in the Netherlands. This means that you only have to pay the statutory tuition fee of € 2,060 (EU) and is therefore considerably more affordable than elsewhere.

Developments in digital media and the ensuing changes in consumer behaviour compel organisations to engage in a dialogue with their internal and external stakeholders. Traditional theories and applications of communication no longer suffice. That is why organisations are focusing strongly on the creation and distribution of media content in achieving their goals. 

This has led to an increasing need for professionals with a background in media management and communication at master’s level, who can develop and convey insights into the area of content and media strategies. Content and media strategists are analytical professionals who contribute to organisational goals by strategically using media content.



  • Master of Arts

Study start

  • September


  • Leeuwarden


  • English

Standard duration

12 months


  • tuition fee single degree (MA)EU € 2,060 / Non-EU € 11,500
View all costs

Based on these developments, NHL Stenden developed a new master programme that trains you to become an expert content and media strategist, who can deliver great value to a broad variety of organisations. These may be organisations which create and/or distribute media content to achieve strategic goals, but also media publishers and media agencies and bureaus since content and media strategy is relevant for all the stakeholders in the communication process. You can find employment in three types of organisations: 

  1. Organisations in the creative industry, e.g.: strategic advisory positions in media publishing companies.
  2. Media agencies and bureaus, e.g.: strategic advisory positions as linking pin between publishers and organisations that a need a content and media strategy.
  3. Embedded organisations: organisations that internally facilitate expertise for activities related to content and media strategies such as brands. These are the organisations where content strategy is part of the communication and/or marketing strategy.

Within these three types of organisations, you will function as a content and media strategist with a theoretical and research background. You can be employed in a wide variety of positions related to communications, marketing, and media such as:

  • Brand manager
  • Content strategist
  • Marketing strategist
  • Digital marketing specialist
  • Brand publisher

The lecturers

The largest part of the programme will be taught by a core team of lecturers who were also highly involved with the development of the course. These lecturers have extensive experience in teaching in bachelor and master programmes and have relevant work experience as well as a strong professional network. They will guide you in your development towards a content and media strategist. This way, you discover new perspectives, insights, and worlds. Also, your own input is essential; we believe in co-creation through which we learn with and from each other. 

Academic Requirements

You require a related bachelor’s degree and/or related work experience to be admitted to this programme. An intake procedure including a personal interview is part of the application process. 

Please contact for more information about the intake procedure.

All applicants for a master’s programme at NHL Stenden are required to submit an English proficiency test with their application. Exceptions are made for students who have completed their bachelor’s degree entirely in the English language at an accredited institution. 

NHL Stenden University of Applied Sciences accepts three kinds of official language tests: IELTS, TOEFL and the Cambridge Certificate of Proficiency in English. 

  • Academic IELTS 6.0 (with a minimum of 5.0 for each skill).
  • TOEFL 550 (paper based), 213 (computer-based) and 80 (internet based). Original test results must be sent directly from the Educational Testing Service to NHL Stenden. The TOEFL institution code for NHL Stenden is 9215.
  • Cambridge ESOL score FCE-C (169, or higher).
  • TOEIC 670 (Listening and Reading) and 290 (Speaking and Writing).

Study overview


Practical learning

International Opportunities

Education concept