Content & Media Strategy

M Content & Media Strategy, Master’s Degree, Full-time

Would you like to learn how media content can contribute to organisations and their stakeholders? Are you interested in developing content and media strategies which help organisations to achieve their communication goals in a meaningful way? Do you want to earn a master’s degree while doing so? This course allows you to do just that!

  • The only master programme with a focus on content and media strategies. 
  • The programme is developed in collaboration with the industry. 
  • A motivated core team of lecturers with extensive experience in teaching and practice.
  • The programme was developed based on design based education principles.
  • Government-funded, annual tuition fee.
  • Embedded in the strong educational infrastructure of NHL Stenden. 
     

    Developments in digital media and the ensuing changes in consumer behaviour compel organisations to engage in a dialogue with their internal and external stakeholders. Traditional theories and applications of communication no longer suffice. That is why organisations are focusing strongly on the creation and distribution of media content in achieving their goals. 

    This has led to an increasing need for professionals with a background in media management and communication at master’s level, who can develop and convey insights into the area of content and media strategies. Content and media strategists are analytical professionals who contribute to organisational goals by strategically using media content.

    Overview

    Degree

    • Master of Arts

    Study start

    • September

    Location

    • Leeuwarden

    Language

    • English

    Standard duration

    12 months

    Fees

    • tuition fee single degree (MA)EU €2,078 / Non-EU €11,500
    View all costs

    Based on these developments, NHL Stenden developed a new master programme that trains you to become an expert content and media strategist, who can deliver great value to a broad variety of organisations. These may be organisations which create and/or distribute media content to achieve strategic goals, but also media publishers and media agencies and bureaus since content and media strategy is relevant for all the stakeholders in the communication process. You can find employment in three types of organisations: 

    1. Organisations in the creative industry, e.g.: strategic advisory positions in media publishing companies.
    2. Media agencies and bureaus, e.g.: strategic advisory positions as linking pin between publishers and organisations that a need a content and media strategy.
    3. Embedded organisations: organisations that internally facilitate expertise for activities related to content and media strategies such as brands. These are the organisations where content strategy is part of the communication and/or marketing strategy.

    Within these three types of organisations, you will function as a content and media strategist with a theoretical and research background. You can be employed in a wide variety of positions related to communications, marketing, and media such as:

    • Brand manager
    • Content strategist
    • Marketing strategist
    • Digital marketing specialist
    • Brand publisher

    The lecturers

    The programme has a core team of highly-skilled lecturers with an academic background who have extensive experience in media practice and in teaching at master and bachelor level. Additionally, they were also highly involved in the development of the course. They will guide you in your development towards a content and media strategist. This way, you discover new perspectives, insights, and worlds. Also, your own input is essential; we believe in co-creation through which we learn with and from each other. 

    Real-world work experience

    The involvement of the professional field is an essential characteristic of this programme's quality. Practice is involved in the planning development and execution of the programme. The course has a strong network, including a broad range of organisations.

    We frequently welcome guest lecturers from various organisations and organise company visits; for instance to GroupM, the leading global media investment management company for media agencies and a potential future employer. Students work on real-life cases. This year, students work on developing a content and media strategy for Eurosonic Noorderslag (ESNS). This is the biggest showcase festival in Europe and offers a stage to European artists from across the European continent and beyond. There was also an assignment from Marketing Groningen, which is the capital of the province Groningen.

    In their final year, students will demonstrate their master level by developing a content and media strategy for an organisation of their choice. This enables students to work in collaboration on real-life issues with professionals from the field and build their network. 

    A dedicated advisory board

    The programme formed its own advisory board, which advises on topics at a strategic level and monitors the quality of the curriculum in relation to relevant (inter)national developments. The advisory board consists of senior executives from -among others-:

    • Wavemaker, a billion-dollar-revenue next-generation agency that operates at the intersection of media, content and technology; 
    • NDC, a Dutch publisher of newspapers, magazines, and websites, focused on the three northern provinces of the Netherlands: Drenthe, Friesland and Groningen;
    • IKEA; 
    • Ahold-Delhaize;
    • Multibrand.
    Academic Requirements

    You require a related bachelor’s degree and/or related work experience to be admitted to this programme. An intake procedure is part of the application process. 

    Please contact mcms@stenden.com for more information about the intake procedure.

    All non-EEA applicants are required to submit an English proficiency test with their application. Exceptions are made for students, who have had their preparatory education in a country where English is the official working and educational language. The language requirements for EEA students are the same as for Dutch students. If your diploma is listed here, the additional English language test is not required.

    NHL Stenden University of Applied Sciences accepts three kinds of official language tests: IELTS, TOEFL and the Cambridge Certificate of Proficiency in English.

    • Academic IELTS 6.0 (with a minimum of 5.0 for each skill).
    • TOEFL 550 (paper based), 213 (computer-based) and 80 (internet based). Original test results must be sent directly from the Educational Testing Service to NHL Stenden. The TOEFL institution code for NHL Stenden is 9215.
    • Cambridge ESOL score FCE-C (169, or higher).
    • TOEIC 670 (Listening and Reading) and 290 (Speaking and Writing).

    View the comparison between the different scores.

    Please note: If you do not have the appropriate level, it is possible to enrol in our English Preparatory Language Course.

     

    Study overview

    Specialisations

    Practical learning

    International Opportunities

    Education concept