Anti-vape campaign TikTok #artsenslaanalarm
Vaping is heartbreakingly bad for your health. With this message, the #artsenslaanalarm campaign begins on TikTok. Through influencers, doctors are trying to warn young people about vaping. Our master students collaborated on the campaign, developed by creative agency Wefilm from Amsterdam. The 35 videos posted on TikTok generated a total of 1.3 million views. In just two weeks, the account gained 8,000 followers and nearly 100,000 likes.In the video below, our students Célina, Leonie and Natalia tell you more about the project.