Master Content & Media Strategy course summary
The master Content & Media Strategy at NHL Stenden has been developed in close collaboration with the industry so you get to work on assignments that are real. You will become a strategic analyst with a thorough understanding of content strategy, creation and implementation. Through our educational concept, Design-Based Education (DBE), you work in small teams of students, lecturers, researchers and industry professionals on issues, developing and adapting your visions and ideas to form a solid solution. And your individual research will result in an analytical reflection report and content media strategy that demonstrates your skills at master's level.
The one-year master's programme in Content and Media Strategy introduces you to key concepts related to media content strategy and content marketing. The programme is structured around three building blocks that represent the content and media strategy development cycle:
- Content Strategy
- Content Creation
- Content Implementation
Great variety
The year is structured into two semesters. You work in an atelier, and participate in workshops, instructions or presentations. During the course weeks, you attend classes given in a variety of ways, including seminars, workshops, lectures, presentations, group assignments and guest lectures. After the course weeks, you will have a sprint period of one week in which you will be able to work individually on the products you will present in your graduation portfolio that demonstrate your master’s level at the end of the year.
Start and finish
During the start-up weeks, you will get acquainted with all aspects of the programme and you will need to secure an organization for which you will develop a content and media strategy in the building blocks Content Strategy, Content Creation and Content Implementation. The programme ends with a round-off period in which you enhance and finalize your analytical reflection report and prepare for your defence. Supervision meetings are planned during this period. The final presentation and defence is scheduled when you have completed the content and media strategy and your analytical reflection report.
Research, evaluation and personal development
Evaluation and research are an integral component of every aspect of a content and media strategy and is therefore integrated within the building blocks. You will work thematically on real-life cases throughout the courses. To demonstrate your master’s level, you will work individually on developing a content and media strategy for an organisation of your choice. You will also work on your personal development throughout the year with the support of a personal coach.
Experienced lecturers
Most of the programme is taught by a core team of lecturers who have also been highly involved with the development of the course. These lecturers have extensive experience in teaching bachelor and master’s programmes and have relevant work experience, as well as an up-to-date professional network. They will guide you in your development towards becoming a content and media strategist and help you gain new perspectives and insights. Your own input is essential too and we believe in co-creation so we can learn with and from each other
Content Strategy
This semester introduces you to the concept of content and media strategies. You will gain insight into:
1. The theoretical and strategic foundation for content and media strategic decision making from the organization perspective.
2. Customer insights since knowledge about the organization and customers is the foundation of content and media strategies.
Research
Research is an ongoing theme throughout the year. For your assignments, you will collate data on the client, the target group and on social developments. Using the insights you gain from this data, you will develop a strategy for creating and implementing content, drawing on relevant and current literature (academic and otherwise) and various research methods to determine and corroborate strategic decisions.
Personal & Professional Development
The creative industry demands self-conscious, critical and self-learning professionals. We help you be as prepared as possible with the Personal & Professional Leadership programme, so that you get to map out your strengths and weaknesses, collect feedback and reflect on your growth.
Content Creation
With the development of the strategic foundation for your content and media strategy, you will continue with the theme of content creation. During this period, you develop a deep knowledge and understanding of how to create value for all organizations and stakeholders through meaningful media content.
Content Implementation
Following Content Creation, you will learn how to successfully implement your content strategy. Therefore, you learn how to test and monitor your concepts and how to develop an implementation plan based on strategic, theoretical, creative and research-driven considerations.
Research
Research is an ongoing theme throughout the year. For your assignments, you will collate data on the client, the target group and on social developments. Using the insights you gain from this data, you will develop a strategy for creating and implementing content, drawing on relevant and current literature (academic and otherwise) and various research methods to determine and corroborate strategic decisions.
Personal & Professional Development
The creative industry demands self-conscious, critical and self-learning professionals. We help you be as prepared as possible with the Personal & Professional Leadership programme, so that you get to map out your strengths and weaknesses, collect feedback and reflect on your growth.
Professorship
During the course we work closely with the professorship Transformational Media. The research of the professorship focuses on the one hand on practice-based issues related to the development of media concepts with a sustainability objective from a strategic perspective and on the other hand on questions how content and media can be used to positively influence behaviour.
More about the professorship Transformational Media
Practical approach of Content & Media Strategy
We aim to help you put theory into practice as quickly as possible. Through our educational concept, Design-Based Education (DBE), you work in teams of students, lecturers, researchers and industry professionals on issues, developing and adapting your visions and ideas to form a solid solution. And your individual research will result in an analytical reflection report and content media strategy that demonstrates your skills at master's level.
Course Catalogue
The course catalogue contains detailed information on the programme, so that you can compare different studies or get a more in-depth understanding of what the programme entails.
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