Afbeelding
How can a brand commit to sustainability in an authentic way? How do you prevent purpose washing? How to create support for sustainable innovations with content? How do you use content to encourage people to adopt healthier behaviour?
These are questions the professorship Transformational Media investigates together with practitioners, students and target audience. Transformational media is media that creates impact, that brings about positive change. Media concepts play a key role in driving the necessary transitions and more sustainable behaviour. The research of the professorship focuses on the one hand on practice-based issues related to the development of media concepts with a sustainability objective from a strategic perspective and on the other hand on questions how content and media can be used to positively influence behaviour. With this research at the intersection of media, (marketing) communication and behavioural sciences, the research group stimulates the development, transfer and circulation of new knowledge on transformational media concepts in the triangle of research, education and practice.
Mission
We help people, organizations, and society move toward a sustainable future by supporting them in developing and implementing effective transformational content and media strategies. We achieve this through conducting rigorous applied research together with education and practice. We translate this into actionable advice and meaningful collaborations with our ultimate goal to make a positive impact on the world.
