Ties van Rooijen
As a UX/UI designer, Ties designs attractive and user-friendly digital products such as websites and apps.
“After completing my four-year bachelor's degree in Communication and Multimedia Design, I knew I wanted to earn a master's degree. After several internships, I realized that I was not only interested in digital design, but also in advertising, campaigns, and content marketing. That's how I ended up at the this Master’s programme at NHL Stenden.”
“This Master taught me that content marketing is not about promoting your product, but solving the target group's problem, and how you conduct research to set up a strategic plan. That was also my hope when I started this programme; to improve my strategic skills around content marketing and combine this with my creative skills, in order to create creative media campaigns. This programme enabled me to deliver better results for my clients and also to attract new clients with more confidence.”
“I would recommend this programme because you work on real assignments for real clients, so you can immediately put what you learn into practice. In addition, you can add these projects to your portfolio, which is valuable when looking for a job afterwards.”